Less, but better

Their wordsEverything just got simpler. That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

Their wordsLess, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Their wordsThe simplest way to achieve simplicity is through thoughtful reduction. When in doubt, just remove. But be careful of what you remove.

Their wordsSimplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better.

Their wordsthe AI models they want to add. They want to add or patch as a form of making better. But I I I think the design process is really about editing away.

Their wordsVigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

Their wordsEvery single thing we shipped is the distillation of a 99 nose that preceded it.

Their wordsYour sensibilities about simplicity being equal to ease of use are wrong. They're just simply wrong. Right? We saw the definitions of simple and easy. They're completely different things. Right? So, easy is not simple.