Loredana Crisan
Chief Design Officer at Figma, who also leads product alongside design.
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Their wordsReally good performance expertise requires time. Nobody, even somebody with like incredible aptitude or, you know, biological, uh, you know, aptitude towards a task still needs to put in the work to get to the NBA, to be a brilliant pianist, to like be an incredible designer.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 1st of 22 in this recording
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Their wordsAnd taste is a shorthand for like this person has it and they're miraculously somehow were born with it. It's very very much not true.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 2nd of 22 in this recording
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Their wordsAnd so for me taste equals care from that perspective and the experiences that we recognize as tasteful, things that we recognize as good, they actually are experiences that are just very very intentional.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 3rd of 22 in this recording
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Their wordsAll of that stuff is care. It's taking the time to anticipate, to simulate, to consider how other people might feel, to put yourself in other people's shoes. And yes, like we say it's taste at the end, but it's just hard work.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 4th of 22 in this recording
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Their wordsI actually think that what happens when everyone has the power to build is is actually it elevates the need to stand out.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 5th of 22 in this recording
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Their wordsAI is a tool in the process to help you create what's in your head very much a fan of. AI is the output very much kind of down on. So when people realize that what's being put in front of them is inauthentic and it's just created by AI, they disengage.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 6th of 22 in this recording
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Their wordsSo this is why I think it's not it's not taste, it's like just your point of view, your human intuition. Like what you want for that experience like needs to come through
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 7th of 22 in this recording
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Their wordsI believe that technology changes the world mostly by changing what we're able to imagine.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 8th of 22 in this recording
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Their wordsthe premise is that AI could get you to 70% this is true with motion you could prompt like your your frame and then you will get the first animation set up but then from there you need to make it yours. So, it's almost like AI sets up the workspace. It gives you the parameters, but then you are the the one that like makes that thing, right?
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 9th of 22 in this recording
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Their wordsIt's almost impossible to describe. If there's a color that I want to put in my design, the color wheel will never be replaced by a prompt to, you know, so it there are moments where you just want to take take control yourself.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 10th of 22 in this recording
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Their wordsincreasingly as designers, I believe, we're we're creating systems, not just just screens.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 11th of 22 in this recording
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Our reading
Design is never done alone; it evolves through critique, and other people are one of its tools.
Their wordsDesign is never done alone. Design is evolved through critique. It's it's a place where, you know, one of the tools of design is other people.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 12th of 22 in this recording
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Their wordsOutside of tools, I think it's this system thinking and this idea of like, can I distill what's important here? Is there a way to extract this so that it becomes replicable and like that is in the interest of making AI a precision tool.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 13th of 22 in this recording
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Their wordsGenerally, you'd want the hammer to behave the same in the same every time you use it because you want to understand and like learn how to wield it yourself
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 14th of 22 in this recording
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Their wordsReview is a bottleneck across design, across development right now and it's quite interesting because as humans we actually love making and we don't love reviewing quite as much. But we're now in a place where we have to become expert reviewers and probably figure out how to automate those reviews as well.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 15th of 22 in this recording
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Their wordseveryone is elevating uh up the stack in some way. Design is having a an identity crisis and a renaissance at the same time.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 16th of 22 in this recording
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Their wordsThe roles are blurring. Expertise still very very much matters. Of course I would I would say that a designer should feel empowered to take their idea all the way to like front end production
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 17th of 22 in this recording
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Their wordsit's really really important for designers to embrace eval's because that is how you create the system. That's your definition of good.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 18th of 22 in this recording
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Their wordsWhen you want precision, you want to be in the code base. There's no point like, you know, trying to refine an interaction in your prototyping playground and then like just go translate it over.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 19th of 22 in this recording
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Their wordsit's fascinating to try to do this on an unverifiable domain like design because design is not, you know, there's not a correct answer to design, but there are many incorrect answers.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 20th of 22 in this recording
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Their wordsI really, really believe in, you know, the magic that happens at the intersection of things that used to be disconnected, whether it's design and code, sound and visual, you know, PM and and design.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 21st of 22 in this recording
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Their wordsfigure out what thoughts connect, and simplify things that allow you to take things forward because complexity is kind of the enemy of action. And this way design like is is increasingly important here, too.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 22nd of 22 in this recording