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Loredana Crisan - Figma's big bets for the future of AI design

Loredana Crisan · 50m · youtube.com ↗

22 korrents from this recording

Loredana Crisan did not write this page.

Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.

  1. 7:19 · watch on youtube.com↗

    Really good performance expertise requires time. Nobody, even somebody with like incredible aptitude or, you know, biological, uh, you know, aptitude towards a task still needs to put in the work to get to the NBA, to be a brilliant pianist, to like be an incredible designer.
  2. 7:38 · watch on youtube.com↗

    And taste is a shorthand for like this person has it and they're miraculously somehow were born with it. It's very very much not true.
  3. 1 min later
  4. 8:12 · watch on youtube.com↗

    And so for me taste equals care from that perspective and the experiences that we recognize as tasteful, things that we recognize as good, they actually are experiences that are just very very intentional.
  5. 1 min later
  6. 8:50 · watch on youtube.com↗

    All of that stuff is care. It's taking the time to anticipate, to simulate, to consider how other people might feel, to put yourself in other people's shoes. And yes, like we say it's taste at the end, but it's just hard work.
  7. 1 min later
  8. 9:49 · watch on youtube.com↗

    I actually think that what happens when everyone has the power to build is is actually it elevates the need to stand out.
  9. 1 min later
  10. 10:48 · watch on youtube.com↗

    AI is a tool in the process to help you create what's in your head very much a fan of. AI is the output very much kind of down on. So when people realize that what's being put in front of them is inauthentic and it's just created by AI, they disengage.
  11. 11:08 · watch on youtube.com↗

    So this is why I think it's not it's not taste, it's like just your point of view, your human intuition. Like what you want for that experience like needs to come through
  12. 1 min later
  13. 12:21 · watch on youtube.com↗

    I believe that technology changes the world mostly by changing what we're able to imagine.
  14. 3 min later
  15. 15:09 · watch on youtube.com↗

    the premise is that AI could get you to 70% this is true with motion you could prompt like your your frame and then you will get the first animation set up but then from there you need to make it yours. So, it's almost like AI sets up the workspace. It gives you the parameters, but then you are the the one that like makes that thing, right?
  16. 1 min later
  17. 15:53 · watch on youtube.com↗

    It's almost impossible to describe. If there's a color that I want to put in my design, the color wheel will never be replaced by a prompt to, you know, so it there are moments where you just want to take take control yourself.
  18. 1 min later
  19. 16:38 · watch on youtube.com↗

    increasingly as designers, I believe, we're we're creating systems, not just just screens.
  20. 17:02 · watch on youtube.com↗

    Design is never done alone. Design is evolved through critique. It's it's a place where, you know, one of the tools of design is other people.
  21. 4 min later
  22. 20:34 · watch on youtube.com↗

    Outside of tools, I think it's this system thinking and this idea of like, can I distill what's important here? Is there a way to extract this so that it becomes replicable and like that is in the interest of making AI a precision tool.
  23. 21:02 · watch on youtube.com↗

    Generally, you'd want the hammer to behave the same in the same every time you use it because you want to understand and like learn how to wield it yourself
  24. 2 min later
  25. 22:36 · watch on youtube.com↗

    Review is a bottleneck across design, across development right now and it's quite interesting because as humans we actually love making and we don't love reviewing quite as much. But we're now in a place where we have to become expert reviewers and probably figure out how to automate those reviews as well.
  26. 8 min later
  27. 31:04 · watch on youtube.com↗

    everyone is elevating uh up the stack in some way. Design is having a an identity crisis and a renaissance at the same time.
  28. 1 min later
  29. 31:52 · watch on youtube.com↗

    The roles are blurring. Expertise still very very much matters. Of course I would I would say that a designer should feel empowered to take their idea all the way to like front end production
  30. 1 min later
  31. 32:33 · watch on youtube.com↗

    it's really really important for designers to embrace eval's because that is how you create the system. That's your definition of good.
  32. 1 min later
  33. 34:02 · watch on youtube.com↗

    When you want precision, you want to be in the code base. There's no point like, you know, trying to refine an interaction in your prototyping playground and then like just go translate it over.
  34. 2 min later
  35. 35:35 · watch on youtube.com↗

    it's fascinating to try to do this on an unverifiable domain like design because design is not, you know, there's not a correct answer to design, but there are many incorrect answers.
  36. 3 min later
  37. 38:38 · watch on youtube.com↗

    I really, really believe in, you know, the magic that happens at the intersection of things that used to be disconnected, whether it's design and code, sound and visual, you know, PM and and design.
  38. 8 min later
  39. 46:12 · watch on youtube.com↗

    figure out what thoughts connect, and simplify things that allow you to take things forward because complexity is kind of the enemy of action. And this way design like is is increasingly important here, too.