What Loredana Crisan thinks about taste
Chief Design Officer at Figma, who also leads product alongside design.
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4 dated positions, 2026, in their own words. Our reading of what Loredana Crisan has said — not written or endorsed by them.
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Their wordsAnd taste is a shorthand for like this person has it and they're miraculously somehow were born with it. It's very very much not true.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 2nd of 22 in this recording
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Their wordsAnd so for me taste equals care from that perspective and the experiences that we recognize as tasteful, things that we recognize as good, they actually are experiences that are just very very intentional.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 3rd of 22 in this recording
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Their wordsAll of that stuff is care. It's taking the time to anticipate, to simulate, to consider how other people might feel, to put yourself in other people's shoes. And yes, like we say it's taste at the end, but it's just hard work.
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 4th of 22 in this recording
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Their wordsSo this is why I think it's not it's not taste, it's like just your point of view, your human intuition. Like what you want for that experience like needs to come through
↗Loredana Crisan - Figma's big bets for the future of AI designyoutube.com 7th of 22 in this recording