18 korrents from this recording
Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.
Their wordsthe whole thing here is you want to be able to as quickly as possible feel in reality like what the result is of your choices.
Their wordsWhat's more important there is like your intent and being able to play with the outcome.
Their wordsthat's like really the purest form of of design, where they're solving a problem, which is like, great, you need to eat food, we need to make food for you, and you pay us for that food. But, they're wrapping it in an experience that makes it feel so unique and so differentiated.
Their wordsthat's a good example, I think, of so much of design is just iteration and discovery. I might have an intent, but stumbling upon something like this is is just sticking with it, right? And just going like one more iteration.
Their wordswhat I think we should all be trying to push towards now that we have tools that help us like go, you know, further, and we can get there faster, and we can explore more surface area. And we should use them for things like this. So, instead of creating more scope, right, how do we take the limited amount of scope that is really essential and just execute it to a bar that, you know, folks maybe haven't have never seen before
Our reading
Making something as well as you can and as simply as you can sums up much of what great design is.
Their wordsjust make it as well as you can and make it as simple as you can. And I think that sums up so much of what great design is in a lot of ways
Our reading
Practicing restraint is becoming more important as many different things can be done quickly.
Their wordsit's becoming more important to practice restraint as I can do so many different types of things quickly for the first time ever
Their wordsI think it would be hard for you as a designer to edit your work too much. It's like you're cooking a sauce, right? And you're trying to reduce it, you're trying to concentrate flavor and make it thicker. You can take it too far in, you know, a cooking world, but in the design world, I'm not sure that you can.
Their wordsI think that's what makes everything we think of as great design, great design, is it's just really distilled and concentrated into what makes it great, right? And everything else that's not important, that's a nice-to-have, cut that, right?
Their wordsyou should be fighting for what you think is right, not trusting anyone else. Cuz if you do, you're going to dilute that idea and it's going to be worse, most likely.
Their wordsthat builds trust, that builds like perceived value, your affinity to this product increases because it works just a little bit better or differently than you expect it to. And you can apply that everywhere, right? SaaS products, fintech products, whatever it is.
Their wordsonce you have one that feels like it works, if what your goal is is to demonstrate what I hope or what I think of as like a a bar setting or like kind of a world class level of execution, you just have to go deep.
Their wordsSo what AI has enabled is like it compresses your ability to, you know, to reach, right? So it brings those ideas that used to be like way up there.
Their wordswhat do you do with that time? That's where I think designers are uniquely valuable in terms of being able to really think about and push like, okay, what would the ultimate version of this experience be?
Our reading
Building intuition for what works and what does not comes from taking a lot of shots at the goal.
Their wordsJust take a lot of shots at the goal, right? That is how you start to build your intuition for what works great, what doesn't work great.
Our reading
People often think that collaborating with AI takes something more advanced than is actually needed.
Their wordsI think folks often think that maybe what you need to collaborate with AI or get it to do something for you is like more advanced than like what is actually needed.
Their wordsControversial statement, I think Figma is still really important, but I think what most people use it for is like wrong. The problem with trying to use it to dial in things at full fidelity in Figma is Figma's a lie. It's not your actual code base.
Their wordsyou should be using these new technologies to explore more broadly and go deeper as a result, not just try to do more things or other things, but take what you have and really distill it, refine it, again to its essence, and that's how you make something great.