Frank Chimero
Designer and writer in New York; author of The Shape of Design.
Everything they publish, on ppll ↗
Frank Chimero did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsYou use a tool, but you play an instrument. It’s a more expansive way of doing, and the doing of it all is important, because that’s where you develop the instincts for excellence. There is no purpose to better machines if they do not also produce better humans.
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Their wordsThe fractures fell neatly along disciplines: engineers using AI to wish away designers, designers wishing away engineers, product managers wishing away both. In this climate, AI becomes frenemy identification technology, another way to avoid working together.
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Their wordsSo while vibe coding may be useful for short-term work, it’s not a suitable approach for anything intended to last longer than a tub of yogurt. Time saved is not strength gained, so I went looking for other examples about how to work with the machine.
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Their wordsAn average email or line of code is fine. Average art isn’t. To make something alive with AI, we have to resist its pull towards average by working beside it, shaping what it gives, and listening for what’s missing.
- 6 years earlier
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Their wordsA well-made design system created for the right reasons is reparative. One created for the wrong reasons becomes a weapon for displacement. Tools are always beholden to values.
- 24 months earlier
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Their wordsI wonder if I have twenty years of experience making websites, or if it is really five years of experience, repeated four times. If you’ve been working in the technology industry a while, please tell me this sounds familiar to you.
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Their wordsDirectness is best in my experience, so a great photo, memorable illustration, or pitch-perfect sentence does most of the work. Beyond that, fancy implementation has never moved the needle much for my clients.
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Their wordsSo, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan.
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Their wordsIllegibility comes from complexity without clarity. I believe that the legibility of the source is one of the most important properties of the web. It’s the main thing that keeps the door open to independent, unmediated contributions to the network.
- 3 years earlier
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Our reading
Every material has a grain, including the web, and designs that work against it end up weaker.
Their wordsI believe every material has a grain, including the web. But this assumption flies in the face of our expectations for technology. Too often, the internet is cast as a wide-open, infinitely malleable material.
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Their wordsThe size of what we’re making is unknown until we know what we’re putting there. So, it’s better to come up with an arrangement of elements and assign them to a size, rather than the other way around. We need to start drawing, then put the box around it.
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Their wordsClearly, convergence and simplicity make for poor goals. Instead, we must aim for clarity. You can’t contain or reduce the torrent of technology, but you can channel it in a positive direction through proper framing and clear articulation.
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Their wordsTechnology only adds more—it is never this or that; it is always this and that.
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Their wordsTo create convenience—particularly the automated convenience technology trades in—someone else must make our choices for us. In other words: the less you have to do, the less say you have.