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Selling Lemons

Frank Chimero · 30 Sept 2025

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

  1. The long tail of generic brands on e-commerce platforms is a textbook lemons market: good products get drowned out by these alphabet soup products, who use their higher margins to buy sponsored placement in search results.
  2. everyone can be acting reasonably, pursuing their own interests, and things still get worse for everyone. No one has to be evil or stupid: the platform does what's profitable, sellers do what works, buyers try to make smart decisions, and yet the whole system degrades into something nobody actually wants.
  3. But outputs (code, design, the products themselves) are the load-bearing work-the actual prerequisites for the outcomes desired. Focusing on outcomes while ignoring outputs means hiding in abstractions and absolving oneself of accountability.

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