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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsI'm targetting a long-tail concept where someone will be typing several words, so I'm probably in a space where on-page keywords are enough to rank pretty well.
Their wordsI don't need anchor-text for "linux default printer" or similar phrases; in the on-page space, I'd recommend thinking more about words and variants (the "long-tail") and thinking less about keyword density or repeating phrases.
Our reading
Their wordsThe utility of an article is paramount. If you write 2000 words about mortgage loans and never discuss the industry landscape or impart some useful, concrete knowledge to your reader, that should set off a warning flag in your head.
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