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Frank Chimero

Frank Chimero

@frank-chimero · 14 positions · On ppll ↗

Designer and writer in New York; author of The Shape of Design.

Frank Chimero did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

3 of Frank Chimero's claims fit 3 mental models. Most often: Less, but better, Conservation of complexity, Trade-offs.

Models they name

Their own words name the idea.

Conservation of complexity

Some complexity cannot be removed, only moved; the question is who carries it, the user or the maker.

Used by 11 others

The cheapest way to deal with complexity is not to invent something to manage it but to avoid it with a cleverer plan.

Less, but better

  1. Frank Chimero Designer and writer in New York So, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan. Everything Easy is Hard Againfrankchimero.com · 9 Feb 2018
    So, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan.

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Less, but better

Find the essence and cut the rest; simplicity is hard work, not the absence of effort.

Used by 59 others

The cheapest way to deal with complexity is not to invent something to manage it but to avoid it with a cleverer plan.

Conservation of complexity

  1. Frank Chimero Designer and writer in New York So, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan. Everything Easy is Hard Againfrankchimero.com · 9 Feb 2018
    So, I thought it would be useful to remind everyone that the easiest and cheapest strategy for dealing with complexity is not to invent something to manage it, but to avoid the complexity altogether with a more clever plan.

Directness is best: a great photo, a memorable illustration or a pitch-perfect sentence does most of the work, and fancy implementation has never moved the needle for clients.

  1. Frank Chimero Designer and writer in New York Directness is best in my experience, so a great photo, memorable illustration, or pitch-perfect sentence does most of the work. Beyond that, fancy implementation has never moved the needle much for my clients. Everything Easy is Hard Againfrankchimero.com · 9 Feb 2018
    Directness is best in my experience, so a great photo, memorable illustration, or pitch-perfect sentence does most of the work. Beyond that, fancy implementation has never moved the needle much for my clients.

Trade-offs

Every choice gives something up, so name the cost; and check, because some trade-offs everyone assumes are not real.

Used by 61 others

Convenience means someone else makes your choices for you: the less you have to do, the less say you have.

  1. Frank Chimero Designer and writer in New York To create convenience—particularly the automated convenience technology trades in—someone else must make our choices for us. In other words: the less you have to do, the less say you have. The Web’s Grainfrankchimero.com · 18 Feb 2015
    To create convenience—particularly the automated convenience technology trades in—someone else must make our choices for us. In other words: the less you have to do, the less say you have.