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Say no by default

Most good options have to be turned down, so make no the default and keep yes for what matters.

Our reading of the idea · 9 claims from 8 people, in their own words

Who thinks with this

Derek SiversAdam GrantDes TraynorIan SilberMike KriegerPeter SellisPieter LevelsThiago Costa

Say no to anything that is not an enthusiastic yes, because a life full of half-hearted commitments leaves no room for the things worth doing.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 If you're not feeling “Hell yeah, that would be awesome!” about something, say no. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    If you're not feeling “Hell yeah, that would be awesome!” about something, say no.

Building a great product means being great at saying no -- not maybe, not later, no.

  1. Des Traynor Co-founder of Intercom If you’re building a product, you have to be great at saying no. Not “maybe” or “later”. The only word is no. Building a great product isn’t about creating tons of tactically useful features which are tangentially related. Product strategy means saying nointercom.com · 3 Jul 2013
    If you’re building a product, you have to be great at saying no. Not “maybe” or “later”. The only word is no. Building a great product isn’t about creating tons of tactically useful features which are tangentially related.

Saying no and setting boundaries are acts of self-preservation, not selfishness or letting others down.

  1. Adam Grant Organizational psychologist and professor at the Wharton School Saying no is not selfish; it's an act of self-preservation. Setting boundaries is not about letting others down-it's about standing up for yourself. The Truth About People Pleasingadamgrant.substack.com · 9 Aug 2026All korrents from this piece
    Saying no is not selfish; it's an act of self-preservation. Setting boundaries is not about letting others down-it's about standing up for yourself.

Half of the product job is saying no to another tab or sidebar item, and folding a proven experiment in without killing it too early.

  1. Mike Krieger Works in Anthropic Labs; co-founder of Instagram half of the job is saying no to another thing in the sidebar or another tab or another thing and figuring out Can this be rolled in once we've proven it out but not killing it so early. Why Claude can’t be your PM (yet) | Anthropic CPO Panel (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com · 10 Sept 2026 · 26:50 into the videoAll korrents from this video
    half of the job is saying no to another thing in the sidebar or another tab or another thing and figuring out Can this be rolled in once we've proven it out but not killing it so early.

Restraint, saying no to good ideas, is probably one of the few ways to exercise taste.

  1. Peter Sellis Former head of product at Discord exercising that kind of muscle of like saying no uh of restraint is probably one of the easiest like one of the few like muscles of taste you can exercise. If if a museum has all of their collection on the walls, then the curator hasn't done anything. 90 minutes of unfiltered product advice from Snap and Discord’s product chief | Peter Sellisyoutube.com · 20 Sept 2026 · 0:36:27 into the videoAll korrents from this video
    exercising that kind of muscle of like saying no uh of restraint is probably one of the easiest like one of the few like muscles of taste you can exercise. If if a museum has all of their collection on the walls, then the curator hasn't done anything.

Being a good designer means saying no to most of your own ideas, and yes to the ones that could work within your product.

  1. Thiago Costa Designer and co-founder of Fey being a good designer is to say no to most of the ideas that you have and yes so the ones that could work within the context of your product Thiago Costa - Cultivating taste as a designeryoutube.com · 21 Feb 2025 · 13:10 into the videoAll korrents from this video
    being a good designer is to say no to most of the ideas that you have and yes so the ones that could work within the context of your product

    Watch from 13:10 plays here

    ↗Thiago Costa - Cultivating taste as a designeryoutube.com

    21 Feb 2025 · video · 58m · spoken · machine transcript

The hell-yeah rule is for people who are already overwhelmed; someone starting out should say yes to almost anything.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Though it's good to say yes when you're starting out, wanting any opportunity, or needing variety, it's bad to say yes when you're overwhelmed, over-committed, or need to focus. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    Though it's good to say yes when you're starting out, wanting any opportunity, or needing variety, it's bad to say yes when you're overwhelmed, over-committed, or need to focus.

With products moving fast, designers should do less: not design something if they do not have to.

  1. Ian Silber Designer who led product design at OpenAI like my encouragement has been do less there like don't design it if you don't have to. Chatbots are not the final interface: OpenAI’s Head of Design on what’s next | Ian Silberyoutube.com · 16 Aug 2026 · 0:32:19 into the videoAll korrents from this video
    like my encouragement has been do less there like don't design it if you don't have to.

The hard part of building a product in a month is working out what not to build.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone I think the hard part is figuring out what you shouldn’t add, what you shouldn’t build, because you don’t have time. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440youtube.com · 20 Aug 2024 · 0:18:37 into the videoAll korrents from this video
    I think the hard part is figuring out what you shouldn’t add, what you shouldn’t build, because you don’t have time.

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