Make it real

Their wordsat least my product reviews and uh product conversations, I feel like prototypes beat static mocks and static mocks beat lots of words.

Their wordsit's, I think, critical that ideas don't die on the vine because you've got, um, a visual expression that doesn't match what everyone else expects. Sometimes people will just filter them out because they don't look right.

Their wordsSay goodbye to cycles of mock and doc feedback, and say hello to code-first prototypes with constant iteration (on prompts, models, etc) to answer three key questions.

Their wordsThere’s just no way we could have shipped this if we started with static mocks and Figma or if we started with a PRD.

Their wordsthat's a good example, I think, of so much of design is just iteration and discovery. I might have an intent, but stumbling upon something like this is is just sticking with it, right? And just going like one more iteration.

Their wordsDesigners at 37 Signals are not just here to make a spec look pretty. They're here to find what the spec should be. They're product managers in many ways.

Their wordssometimes you want a whiteboard, sometimes you want a a paper sketch, sometimes you want a wireframe, sometimes you want Figma, and sometimes you want these live prototypes. And I think that the best designers I think will understand and intuit when to go to to which one

Their wordsI think it's so important to really be aligned at a conceptual level before we even start moving into like visual experiments and prototypes because I think one trap that we can fall into as designers is coming up with like a bunch of options and then picking one too early.