Design is how it works

Their wordsDesign is not the way it looks, or beautiful colors and animations. It's not the brand or the logo. It is how the product works. Designing is the the process of exploring and arriving at a solution. I believe all builders are designers.

Their wordsThe aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

Their wordsalways focus on making things meaningful and memorable. And I think the heart of that is have a good idea and then the form will follow.

Their wordsWe as designers, our job now with limitless UI out there, is how do we take it and make a restrained version of this where form follows function and we're avoiding decoration for decoration's sake.

Their wordsIn some cases, design is what something looks like. In other cases, design is how something works. But the most interesting designs to me are when design changes your behavior. Even the smallest details can change how someone interacts with something.