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Aravind Srinivas

@aravind-srinivas · 20 positions · 0 changes of mind

Co-founder and CEO of Perplexity, an AI answer engine; previously a research scientist at OpenAI and a PhD student at UC Berkeley.

Aravind Srinivas did not write this page.

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  1. We would rather take a more dramatic position, that the best way to actually make a dent in the search space is to not try to do what Google does, but try to do something they don’t want to do. For them to do this for every single query is a lot of money to be spent, because their search volume is so much higher.
    spoken · official transcript hear it at 0:17:27 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 1st of 20 in this recording

    Google

  2. You can set out to build a good business and it’s still fine. Maybe the long-term business model of Perplexity can make us profitable in a good company, but never as profitable in a cash cow as Google was. You have to remember that it’s still okay.
    spoken · official transcript hear it at 0:25:33 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 2nd of 20 in this recording

    Googlestartups

  3. What is the weakness of Google is that any ad unit that’s less profitable than a link, or any ad unit that kind of disincentivizes the link click is not in their interest to go aggressive on, because it takes money away from something that’s higher margins.
    spoken · official transcript hear it at 0:26:05 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 3rd of 20 in this recording

    Google

  4. And also this is where I believe the whole prompt engineering, trying to be a good prompt engineer is not going to be a long-term thing. I think you want to make products work where a user doesn’t even ask for something, but you know that they want it and you give it to them without them even asking for it.
    spoken · official transcript hear it at 0:39:20 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 4th of 20 in this recording

    chat interfaces

  5. There is a skill to asking good questions, and everyone’s curious though. Curiosity is unbounded in this world. Every person in the world is curious, but not all of them are blessed to translate that curiosity into a well-articulated question.
    spoken · official transcript hear it at 0:41:07 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 5th of 20 in this recording

  6. And it gives hope for a world where we can have more players instead of two or three companies controlling the most capable models. And that’s why I think it’s very important that he succeeds and that his success also enables the success of many others.
    spoken · official transcript hear it at 0:57:04 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 6th of 20 in this recording

  7. And that is the, I would say, it’s almost like the last answer. Nothing has changed since 2017 except maybe a few changes on what the nonlinearities are and how the square descaling should be done. Some of that has changed.
    spoken · official transcript hear it at 1:05:49 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 7th of 20 in this recording

    design

  8. And without good post-training, you’re not going to have a good product. But at the same time, without good pre-training, there’s not enough common sense to actually have the post-training have any effect.
    spoken · official transcript hear it at 1:11:19 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 8th of 20 in this recording

    scaling laws

  9. I think there’s an interesting thought experiment here that, we’ve been spending a lot of compute in the pre-training to acquire general common sense, but that seems brute force and inefficient. What you want is a system that can learn like an open book exam.
    spoken · official transcript hear it at 1:12:57 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 9th of 20 in this recording

    scaling laws

  10. I think if we can achieve that amount of inference compute, where it leads to a dramatically better answer as you apply more inference compute, I think that will be the beginning of real reasoning breakthroughs.
    spoken · official transcript hear it at 1:23:37 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 10th of 20 in this recording

  11. What makes humans special though, is our curiosity. Even if AI’s cracked this, it’s us still asking them to go explore something. And one thing that I feel like AI’s haven’t cracked yet, is being naturally curious and coming up with interesting questions to understand the world and going and digging deeper about them.
    spoken · official transcript hear it at 1:23:57 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 11th of 20 in this recording

  12. It’s less about access to a model’s weights, it’s more access to compute that is putting the world in more concentration of power and few individuals. Because not everyone’s going to be able to afford this much amount of compute to answer the hardest questions.
    spoken · official transcript hear it at 1:27:47 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 12th of 20 in this recording

  13. The principle in Perplexity is you’re not supposed to say anything that you don’t retrieve, which is even more powerful than RAG because RAG just says, “Okay, use this additional context and write an answer.” But we say, “Don’t use anything more than that too.” That way we ensure a factual grounding.
    spoken · official transcript hear it at 1:56:44 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 13th of 20 in this recording

    chat interfaces

  14. There is an algorithm called BM25 precisely for this, which is a more sophisticated version of TF-IDF. TF-IDF is term frequency times inverse document frequency, a very old-school information retrieval system that just works actually really well even today. And BM25 is a more sophisticated version of that, that is still beating most embeddings on ranking.
    spoken · official transcript hear it at 2:05:38 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 14th of 20 in this recording

  15. In Google, even though we call it 10 blue links, you get annoyed if you don’t even have the right link in the first three or four. The eye is so tuned to getting it right. LLMs are fine. You get the right link maybe in the 10th or ninth. You feed it in the model. It can still know that that was more relevant than the first.
    spoken · official transcript hear it at 2:08:56 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 15th of 20 in this recording

    LLMsGoogle

  16. Does the user care if Perplexity has the most dominant model in order to come and use the product? No. Does the user care about a good answer? Yes. So whatever model is providing us the best answer, whether we fine-tuned it from somebody else’s base model or a model we host ourselves, it’s okay.
    spoken · official transcript hear it at 2:11:51 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 16th of 20 in this recording

  17. But any breakthrough can disrupt that. If you can decouple reasoning and facts and end up with much smaller models that can reason really well, you don’t need a million H100 equivalent cluster.
    spoken · official transcript hear it at 2:20:32 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 17th of 20 in this recording

  18. I think the thing that most people get wrong after they’ve decided to start a company is work on things they think the market wants. Not being passionate about any idea but thinking, okay, look, this is what will get me venture funding. This is what will get me revenue or customers. That’s what will get me venture funding. If you work from that perspective, I think you’ll give up beyond the point because it’s very hard to work towards something that was not truly important to you.
    spoken · official transcript hear it at 2:21:29 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 18th of 20 in this recording

  19. So most people, when they advertise new context window increase, they talk a lot about finding the needle in the haystack sort of evaluation metrics and less about whether there’s any degradation in the instruction following performance. So I think that’s where you need to make sure that throwing more information at a model doesn’t actually make it more confused.
    spoken · official transcript hear it at 2:48:23 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 19th of 20 in this recording

  20. Loneliness is one of the major problems in people. That said, I don’t want that to be the solution for humans seeking relationships and connections. I do see a world where we spend more time talking to AIs than other humans, at least for our work time.
    spoken · official transcript hear it at 2:51:45 · all korrents from this recording

    Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet | Lex Fridman Podcast #434youtube.com 20th of 20 in this recording