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The winning system of the next decade will be the one that best understands the user's job to be done and shows what it is about to do, not the one with the prettiest buttons or fewest screens.

Drawn from what Jakob Nielsen said

design

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

What does the interface become when a model is on the other side?under our view: The interface is going away: the user states an intent, and agents and generated interfaces do the rest

A private bookmark. Not a position, and never counted.

What Jakob Nielsen actually said

Word for word, with the source under each one. They did not write this page.

  1. Jakob Nielsen

    Usability pioneer; co-founder of Nielsen Norman Group and…

    The winning system of the next decade will not be the one with the most aesthetically pleasing buttons, nor will it be the one with the fewest screens. It will be the system that best understands the human’s “job to be done,” autonomously selects the right tools on their behalf, clearly shows the user what is about to happen, and gracefully recovers when the user’s context is incomplete or ambiguous.

Added to korrents 26 Mar 2026 · How quotes work · Something wrong? Tell us

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