Steve Krug
Usability consultant and author of Don’t Make Me Think and Rocket Surgery Made Easy.
Everything they publish, on ppll ↗
From the book Don't Make Me Think, Revisited15 korrents
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Their wordsI should be able to “get it” —what it is and how to use it - without expending any effort thinking about it.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Our reading
Their wordsWe don't read pages. We scan them. One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsWe don't make optimal choices. We satisfice.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsThe answer is that it matters a great deal because while muddling through may work sometimes, it tends to be inefficient and error-prone.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsIf you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Our reading
The number of clicks matters less than whether each click is a mindless, unambiguous choice
Their wordsIt doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsGet rid of half the words on each page, then get rid of half of what's left.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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documentationdesignbehavioural science
Their wordsThe main thing you need to know about instructions is that no one is going to read them — at least not until after repeated attempts at “muddling through” have failed.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsAnd, like most religious debates, they rarely result in anyone involved changing his or her point of view.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Our reading
Their wordsThe only problem is, there is no Average User.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsTesting always works, and even the worst test with the wrong user will show you important things you can do to improve your site.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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designproduct managementsoftware quality
Their wordsTesting one user early in the project is better than testing 50 near the end.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsI think every Web development team should spend one morning a month doing usability testing.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsAnd by definition, affordances are the last thing you should hide.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsThe reservoir is limited, and if you treat users badly enough and exhaust it there's a good chance that they'll leave.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book