What Steve Krug thinks about behavioural science
Usability consultant and author of Don’t Make Me Think and Rocket Surgery Made Easy.
Everything they publish, on ppll ↗
Steve Krug did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
4 dated positions, c. 2000–2014, in their own words. Our reading of what Steve Krug has said — not written or endorsed by them.
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Our readingPeople don't read web pages; they scan them
Their wordsWe don't read pages. We scan them. One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsWe don't make optimal choices. We satisfice.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsThe main thing you need to know about instructions is that no one is going to read them — at least not until after repeated attempts at “muddling through” have failed.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Our readingThere is no average web user
Their wordsThe only problem is, there is no Average User.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book