What Steve Krug thinks about design
Usability consultant and author of Don’t Make Me Think and Rocket Surgery Made Easy.
Everything they publish, on ppll ↗
Steve Krug did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
13 dated positions, c. 2014 to c. 2000–2014, in their own words. Our reading of what Steve Krug has said — not written or endorsed by them.
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Their wordsI should be able to “get it” —what it is and how to use it - without expending any effort thinking about it.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Our readingPeople don't read web pages; they scan them
Their wordsWe don't read pages. We scan them. One of the very few well-documented facts about Web use is that people tend to spend very little time reading most Web pages.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsThe answer is that it matters a great deal because while muddling through may work sometimes, it tends to be inefficient and error-prone.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsIf you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Our readingThe number of clicks matters less than whether each click is a mindless, unambiguous choice
Their wordsIt doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsGet rid of half the words on each page, then get rid of half of what's left.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsThe main thing you need to know about instructions is that no one is going to read them — at least not until after repeated attempts at “muddling through” have failed.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsAnd, like most religious debates, they rarely result in anyone involved changing his or her point of view.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Our readingThere is no average web user
Their wordsThe only problem is, there is no Average User.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsTesting always works, and even the worst test with the wrong user will show you important things you can do to improve your site.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsTesting one user early in the project is better than testing 50 near the end.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsI think every Web development team should spend one morning a month doing usability testing.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book
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Their wordsAnd by definition, affordances are the last thing you should hide.
↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com All 15 from this book