korrents

Our readingWhat is a korrent?

Web users don't weigh every option to choose the best one; they satisfice

Drawn from what Steve Krug said

Subjectbehavioural science
What this subject means

behavioural science Applying how people actually decide to policy, rather than assuming how they should.

What Steve Krug actually said

  1. Steve Krug Usability consultant and author of Don’t Make Me Think…
    We don't make optimal choices. We satisfice.

    Where this was said

    ↗Don't Make Me Think, Revisited (New Riders, 2014, third edition)books.google.com

    c. 2000–2014

    All 15 korrents from this piecethis one is 3rd

Added to korrents 4 Oct 2026 · How quotes work · Something wrong? Tell us

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