korrents

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People cannot choose without comparison, so an AI that hands over one perfect answer will not satisfy them.

Drawn from what Rory Sutherland said

Subjectbehavioural science
What this subject means

behavioural science Applying how people actually decide to policy, rather than assuming how they should.

What Rory Sutherland actually said

  1. Rory Sutherland Rory Sutherland is vice chairman of Ogilvy UK
    people don't decide like that at the very least you'll have to show them three or four or five skiing holidays from which they choose because we can't really choose in the absence of comparison.

    Where this was said

    Watch from 0:01:50 plays here

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com

    9 Dec 2025 · video · 2h 00m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 1st

Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us

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