A korrentour readingWhat is a korrent?
People cannot choose without comparison, so an AI that hands over one perfect answer will not satisfy them.
Drawn from what Rory Sutherland said
A private bookmark. Not a position, and never counted.
What Rory Sutherland actually said
Word for word, with the source under each one. They did not write this page.
Rory Sutherland is vice chairman of Ogilvy UK
people don't decide like that at the very least you'll have to show them three or four or five skiing holidays from which they choose because we can't really choose in the absence of comparison.
Added to korrents 9 Dec 2025 · How quotes work · Something wrong? Tell us
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Related korrents
Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.