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← Web users don't weigh every option to choose the best one; they satisfice
17 connected korrents · 14 moments from 1 Jan 2003 to 27 Sept 2026.
Everything filed under behavioural science
behavioural science
Everything filed under design
design
Everything filed under politics
politics
Everything filed under motivation
motivation
Everything filed under attitude change
attitude change
Everything filed under language learning
language learning
Everything filed under government
government
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Read this korrent: Web users don't weigh every option to choose the best one; they satisfice
Web users don't weigh every option to choose the best one; they satisfice
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: People tend to say in surveys that they want more options than they actually use or want in practice — tap to centre the map on it
People tend to say in surveys that they want more options than they actually use or want in practice
Last stated 2 years ago
24 Aug 2024
DH
David Heinemeier Hansson — holds since 2024-08-24 — tap for who they are
Same subject: It is hard to design something good for users you look down on, because you cannot stay interested in something you do not like yourself. — tap to centre the map on it
It is hard to design something good for users you look down on, because you cannot stay interested in something you do not like yourself.
Last stated 24 years ago
1 Jan 2003
PG
Paul Graham — holds since 2003-01-01 — tap for who they are
Same subject: The web does not have to be as complicated as it has become — tap to centre the map on it
The web does not have to be as complicated as it has become
Last stated 2 years ago
30 Sept 2024
DH
David Heinemeier Hansson — holds since 2024-09-30 — tap for who they are
Same subject: People cannot choose without comparison, so an AI that hands over one perfect answer will not satisfy them. — tap to centre the map on it
People cannot choose without comparison, so an AI that hands over one perfect answer will not satisfy them.
Last stated 10 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: People persist with the method they enjoy rather than the one that is supposed to be best, and that is what decides the outcome. — tap to centre the map on it
People persist with the method they enjoy rather than the one that is supposed to be best, and that is what decides the outcome.
Last stated 6 years ago
9 Sept 2020
LL
Luca Lampariello — holds since 2020-09-09 — tap for who they are
Same subject: A person's ability to make decisions for many people is questionable if they struggle to understand their own preferences. — tap to centre the map on it
A person's ability to make decisions for many people is questionable if they struggle to understand their own preferences.
Last stated a week ago
27 Sept 2026
SP
Sunil Pai — holds since 2026-09-27 — tap for who they are
Same subject: The number of clicks matters less than whether each click is a mindless, unambiguous choice — tap to centre the map on it
The number of clicks matters less than whether each click is a mindless, unambiguous choice
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: When there are thoughtful users you can really tell, and they are the ones with a deeper appreciation or deeper criticism of what in the product experience is working or not. — tap to centre the map on it
When there are thoughtful users you can really tell, and they are the ones with a deeper appreciation or deeper criticism of what in the product experience is working or not.
Last stated a month ago
25 Aug 2026
JB
John Bai — holds since 2026-08-25 — tap for who they are
Same subject: Being professionally offended by every little thing is no longer a dominant disposition — tap to centre the map on it
Being professionally offended by every little thing is no longer a dominant disposition
Last stated 2 years ago
6 Nov 2024
DH
David Heinemeier Hansson — holds since 2024-11-06 — tap for who they are
Same subject: Decades of warnings about an AI apocalypse do not justify much concern today. — tap to centre the map on it
Decades of warnings about an AI apocalypse do not justify much concern today.
Last stated 3 weeks ago
12 Sept 2026
PF
Paul Ford — holds since 2026-09-12 — tap for who they are
Same subject: Deliberately shifting a culture is far harder now that everyone can personalise their media and skip past anything they dislike. — tap to centre the map on it
Deliberately shifting a culture is far harder now that everyone can personalise their media and skip past anything they dislike.
Last stated a year ago
1 Jul 2025
AE
Alice Evans — holds since 2025-07-01 — tap for who they are
Same subject: A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out. — tap to centre the map on it
A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out.
Last stated 3 years ago
10 Jan 2024
CH
Cate Hall — holds since 2024-01-10 — tap for who they are
Same subject: A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them. — tap to centre the map on it
A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them.
Last stated 2 years ago
19 Jun 2024
AS
Aravind Srinivas — holds since 2024-06-19 — tap for who they are
Same subject: A general inclination of all humankind is a perpetual, restless desire of power after power that ends only in death — tap to centre the map on it
A general inclination of all humankind is a perpetual, restless desire of power after power that ends only in death
TH
Thomas Hobbes — holds since c. 1651 — tap for who they are
Same subject: A backlash against women's economic rise is not automatic; it happens only where politicians choose to mobilise it. — tap to centre the map on it
A backlash against women's economic rise is not automatic; it happens only where politicians choose to mobilise it.
Last stated 2 years ago
1 Dec 2024
AE
Alice Evans — holds since 2024-12-01 — tap for who they are
Same subject: A candidate's political success is increasingly disconnected from their actual record of accomplishment. — tap to centre the map on it
A candidate's political success is increasingly disconnected from their actual record of accomplishment.
Last stated a month ago
31 Aug 2026
DD
Daniel W. Drezner — holds since 2026-08-31 — tap for who they are
Same subject: A citizen deciding politically should ask what is good for the community, not what is good for themselves — tap to centre the map on it
A citizen deciding politically should ask what is good for the community, not what is good for themselves
JT
Joseph Tussman — holds since c. 2000 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2003 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are