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← The number of clicks matters less than whether each click is a mindless, unambiguous choice

17 connected korrents · 16 moments from 8 Jan 2013 to 4 Oct 2026.

Everything filed under design design Everything filed under simplicity simplicity Everything filed under taste taste Everything filed under creativity creativity Everything filed under behavioural science behavioural science Everything filed under government government Same subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subjectSame subject Read this korrent: The number of clicks matters less than whether each click is a mindless, unambiguous choice The number of clicks matters less thanwhether each click is a mindless,unambiguous choice SK Steve Krug — holds since c. 2000–2014 — tap for who they are Same subject: Web users don't weigh every option to choose the best one; they satisfice — tap to centre the map on it Web users don't weigh every optionto choose the best one; theysatisfice SK Steve Krug — holds since c. 2000–2014 — tap for who they are Same subject: What AI has exposed is a shortfall of effort and caring, not of intelligence: people who cannot say why they moved a button never thought about it. — tap to centre the map on it What AI has exposed is a shortfallof effort and caring, not ofintelligence: people who cannot saywhy they moved a button neverthought about it. Last stated 3 months ago 24 Jun 2026 NE NeetCode — holds since 2026-06-24 — tap for who they are Same subject: How something was made should not change its quality bar, because users care whether it is good, not how it was made. — tap to centre the map on it How something was made should notchange its quality bar, becauseusers care whether it is good, nothow it was made. Last stated 4 weeks ago 10 Sept 2026 KD Katie Dill — holds since 2026-09-10 — tap for who they are Same subject: In APIs and command-line tools, having fewer ways to accomplish the same task is better because it reduces how much a person has to remember. — tap to centre the map on it In APIs and command-line tools,having fewer ways to accomplish thesame task is better because itreduces how much a person has toremember. Last stated a month ago 1 Sept 2026 NJ Nick Janetakis — holds since 2026-09-01 — tap for who they are Same subject: Most everyday users do not care much about how many states a dark/light mode toggle has. — tap to centre the map on it Most everyday users do not care muchabout how many states a dark/lightmode toggle has. Last stated 4 weeks ago 8 Sept 2026 SJ Stefan Judis — holds since 2026-09-08 — tap for who they are Same subject: A person's ability to make decisions for many people is questionable if they struggle to understand their own preferences. — tap to centre the map on it A person's ability to make decisionsfor many people is questionable ifthey struggle to understand theirown preferences. Last stated a week ago 27 Sept 2026 SP Sunil Pai — holds since 2026-09-27 — tap for who they are Same subject: Users vote with their clicks, and roughly half of them are lost at every click a product asks for. — tap to centre the map on it Users vote with their clicks, androughly half of them are lost atevery click a product asks for. Last stated 4 months ago 2 Jun 2026 AC Andrew Chen — holds since 2024-02-05 — tap for who they are MP Mark Pincus — holds since 2026-06-02 — tap for who they are Same subject: There is no good icon metaphor for every possible action, no matter how much effort goes into finding one. — tap to centre the map on it There is no good icon metaphor forevery possible action, no matter howmuch effort goes into finding one. Last stated 9 months ago 5 Jan 2026 NP Nikita Prokopov — holds since 2026-01-05 — tap for who they are Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to failfrom taking on too much complexitythan from lacking resources. Last stated 8 years ago 29 Sept 2018 TG Tren Griffin — holds since 2018-09-29 — tap for who they are Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a smallnumber of highly effectivedistribution channels, not manymediocre ones. Last stated 3 years ago 17 Feb 2024 AW Adam Wiggins — holds since 2024-02-17 — tap for who they are Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offershould make every ask fit one lineof logic. Last stated 2 months ago 9 Aug 2026 AW Adam Ward — holds since 2026-08-09 — tap for who they are Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is deliveringhigh levels of craft in anaccessible way so that as manypeople as possible can experienceit. Last stated 5 months ago 21 Apr 2026 BJ Brandon Jacoby — holds since 2026-04-21 — tap for who they are Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have differentappeal to corporate buyers versustheir customers. Last stated yesterday 4 Oct 2026 PG Paul Graham — holds since 2026-10-04 — tap for who they are Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be gradedgood or bad; it is only the materialthat taste then gets to act on. Last stated 2 months ago 6 Aug 2026 GS George Saunders — holds since 2026-08-06 — tap for who they are Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility isprobably the greatest inhibitor ofcreativity; great ideas came frompeople not paid to have them IA Isaac Asimov — holds since c. 1959 — tap for who they are Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neuralorganization may be the secret ofhuman creativity, at the price ofsusceptibility to mental illness Last stated 14 years ago 8 Jan 2013 DD Daniel Dennett — holds since 2013-01-08 — tap for who they are Same subject: A system trained only on what is already known cannot produce genuine surprises, because a known thing stops being a surprise. — tap to centre the map on it A system trained only on what isalready known cannot produce genuinesurprises, because a known thingstops being a surprise. Last stated 2 weeks ago 18 Sept 2026 CD Cory Doctorow — holds since 2026-09-18 — tap for who they are
same subject or similar wordinga cloud: claims about one subject, named for itbar: when it was last stated, on a scale from 2013 to today (stretched back to the oldest claim here) — full is todaya face: someone who holds the claim — tap it for who they are

At the centre The number of clicks matters less than whether each click is a mindless, unambiguous choice Last stated c. 2000–2014 Holds Steve Krug Read this korrent →