Brandon Jacoby
Designer who has worked at Cash App, Capital and X, and now runs an independent design practice.
Everything they publish, on ppll ↗
Brandon Jacoby did not write this page.
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Their wordsthe hardest part about big companies is not like that you can't get anything done, it's just that everything takes a long time to get done or it takes a long time before you find out if it can get done.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 1st of 20 in this recording
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Their wordsa world where we can get more ideas and create more real estate for these micro decisions to exist, decisiveness actually is a really, really big deal for this year and beyond.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 2nd of 20 in this recording
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Their wordsthere are patterns that work that show up in 90% of the products out there. Those patterns are there for a reason and like a lot of designers, and I'm guilty of this myself, reinvent the wheel.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 3rd of 20 in this recording
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Their wordsknow when to reinvent the wheel, know when to follow patterns. And I think that that skill of knowing when to do either of those is like the number one trait that any, especially junior designer, can have right now that I think will let them go very far.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 4th of 20 in this recording
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Their wordsgreat design has always been great design agnostic of the tools. And like sure the tools that are popular at any give one given time are help guide and shape especially like aesthetics that are kind of in trend at any given moment. But, design has always been about decisiveness and judgment.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 5th of 20 in this recording
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Their wordsthe limit of technology to create the tooling that we need to like create the things that we see in our head that we think are that are great, that limit's gone.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 6th of 20 in this recording
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Their wordsthe people that have had a tendency to to do that before are like, you know, on this upward slope of now having even more autonomy and like there's less things that they need to partner with or like people that they need to partner with to like go run through those walls, but the people that were like scared to run through those walls, they would externalize blockers, that would get stuck. I I don't know if AI's suddenly going to to empower them
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 7th of 20 in this recording
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Their wordsthere are so many design visual design fundamentals that like change how someone feels when they interact with the product. Those principles are still so true
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 8th of 20 in this recording
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Their wordsso much of design have become homogeneous where designers are designing for other designers
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 9th of 20 in this recording
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Their wordstaste is so much more about the journey of design, much more than the result.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 10th of 20 in this recording
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Their wordsI like fall probably closer to the first one, but I think it can be informed and shaped. I don't think it's like impossible to learn taste, but I think it's something that you have to foster. It's a muscle.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 11th of 20 in this recording
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Their wordsknowing when to go super deep into many different prompts to really like kind of shape and build something new versus, you know, it's okay to not fight every battle and to say like not everything needs to be needs to be new. And like that process of zooming in and out, I think is is what creates taste.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 12th of 20 in this recording
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Their wordssoftware is this form of hospitality where you're you're welcoming a user base into a product.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 13th of 20 in this recording
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Their wordsthere's so much to be learned as a designer that's outside of our craft that is actually going to be the thing that like propels your career forward so much more than getting a design crit with someone who's at a company that you look up to
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 14th of 20 in this recording
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Their wordsCraft meets consequence is this idea that like those two things can exist at the same time. They're not mutually exclusive.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 15th of 20 in this recording
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Their wordsthe earlier that you go in like a company's age that you're going to be working with, like the more important it is to like jive well with the team outside of design of course.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 16th of 20 in this recording
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Their wordsstarting is not where you finish and doesn't have to be where you finish. And like just creating something that's terrible to get a idea on the paper is what like starts the snowball rolling down the hill.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 17th of 20 in this recording
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Their wordsfor most people like good enough will be okay. That's not a bad thing. There is a lot of good enough in the world and like many people just need good enough. But there's always like the ones that push it just a little further.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 18th of 20 in this recording
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Their wordsthe big part of taste is actually figuring out how to like deliver high levels of craft in an accessible way so that as many people as possible can experience it.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 19th of 20 in this recording
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Their wordsthe world is shifting to be especially with the design industry is shifting to be more and more filled with independent people.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 20th of 20 in this recording