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Brandon Jacoby

What Brandon Jacoby thinks about taste

@brandon-jacoby · 20 positions · 0 changes of mind

Designer who has worked at Cash App, Capital and X, and now runs an independent design practice.

Everything they publish, on ppll ↗

Brandon Jacoby did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

5 dated positions, 2026, in their own words. Our reading of what Brandon Jacoby has said — not written or endorsed by them.

  1. Our readingGreat design has always been great design regardless of the tools; design has always been about decisiveness and judgment.

    design

    Their wordsgreat design has always been great design agnostic of the tools. And like sure the tools that are popular at any give one given time are help guide and shape especially like aesthetics that are kind of in trend at any given moment. But, design has always been about decisiveness and judgment.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 5th of 20 in this recording

  3. Our readingTaste is much more about the journey of design than about the result.

    design

    Their wordstaste is so much more about the journey of design, much more than the result.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 10th of 20 in this recording

  5. Our readingTaste may be somewhat innate, but it can be informed and shaped; it is a muscle that has to be fostered.

    Their wordsI like fall probably closer to the first one, but I think it can be informed and shaped. I don't think it's like impossible to learn taste, but I think it's something that you have to foster. It's a muscle.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 11th of 20 in this recording

  7. Our readingKnowing when to go deep into many prompts and when not to fight every battle, because not everything needs to be new, is the zooming in and out that creates taste.

    Their wordsknowing when to go super deep into many different prompts to really like kind of shape and build something new versus, you know, it's okay to not fight every battle and to say like not everything needs to be needs to be new. And like that process of zooming in and out, I think is is what creates taste.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 12th of 20 in this recording

  9. Our readingA big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.

    Their wordsthe big part of taste is actually figuring out how to like deliver high levels of craft in an accessible way so that as many people as possible can experience it.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 19th of 20 in this recording