What Brandon Jacoby thinks about agency
Designer who has worked at Cash App, Capital and X, and now runs an independent design practice.
Everything they publish, on ppll ↗
Brandon Jacoby did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
2 dated positions, 2026, in their own words. Our reading of what Brandon Jacoby has said — not written or endorsed by them.
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Their wordsa world where we can get more ideas and create more real estate for these micro decisions to exist, decisiveness actually is a really, really big deal for this year and beyond.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 2nd of 20 in this recording
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Their wordsthe people that have had a tendency to to do that before are like, you know, on this upward slope of now having even more autonomy and like there's less things that they need to partner with or like people that they need to partner with to like go run through those walls, but the people that were like scared to run through those walls, they would externalize blockers, that would get stuck. I I don't know if AI's suddenly going to to empower them
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 7th of 20 in this recording