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Brandon Jacoby

What Brandon Jacoby thinks about design

@brandon-jacoby · 20 positions · 0 changes of mind

Designer who has worked at Cash App, Capital and X, and now runs an independent design practice.

Everything they publish, on ppll ↗

Brandon Jacoby did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

12 dated positions, 2026, in their own words. Our reading of what Brandon Jacoby has said — not written or endorsed by them.

  1. Our readingPatterns that work show up in 90% of products, and they are there for a reason, yet a lot of designers reinvent the wheel.

    Their wordsthere are patterns that work that show up in 90% of the products out there. Those patterns are there for a reason and like a lot of designers, and I'm guilty of this myself, reinvent the wheel.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 3rd of 20 in this recording

  3. Our readingKnowing when to reinvent the wheel and when to follow patterns is the number one trait a junior designer can have right now and will let them go very far.

    Their wordsknow when to reinvent the wheel, know when to follow patterns. And I think that that skill of knowing when to do either of those is like the number one trait that any, especially junior designer, can have right now that I think will let them go very far.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 4th of 20 in this recording

  5. Our readingGreat design has always been great design regardless of the tools; design has always been about decisiveness and judgment.

    Their wordsgreat design has always been great design agnostic of the tools. And like sure the tools that are popular at any give one given time are help guide and shape especially like aesthetics that are kind of in trend at any given moment. But, design has always been about decisiveness and judgment.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 5th of 20 in this recording

  7. Our readingVisual design fundamentals change how someone feels when they interact with a product, and those principles are still true.

    Their wordsthere are so many design visual design fundamentals that like change how someone feels when they interact with the product. Those principles are still so true

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 8th of 20 in this recording

  9. Our readingMuch of design has become homogeneous, with designers designing for other designers.

    Their wordsso much of design have become homogeneous where designers are designing for other designers

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 9th of 20 in this recording

  11. Our readingTaste is much more about the journey of design than about the result.

    taste

    Their wordstaste is so much more about the journey of design, much more than the result.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 10th of 20 in this recording

  13. Our readingKnowing when to go deep into many prompts and when not to fight every battle, because not everything needs to be new, is the zooming in and out that creates taste.

    taste

    Their wordsknowing when to go super deep into many different prompts to really like kind of shape and build something new versus, you know, it's okay to not fight every battle and to say like not everything needs to be needs to be new. And like that process of zooming in and out, I think is is what creates taste.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 12th of 20 in this recording

  15. Our readingSoftware is a form of hospitality, welcoming a user base into a product.

    Their wordssoftware is this form of hospitality where you're you're welcoming a user base into a product.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 13th of 20 in this recording

  17. Our readingWhat a designer can learn outside their craft may propel their career forward much more than a design crit with someone at a company they look up to.

    Their wordsthere's so much to be learned as a designer that's outside of our craft that is actually going to be the thing that like propels your career forward so much more than getting a design crit with someone who's at a company that you look up to

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 14th of 20 in this recording

  19. Our readingCraft and consequence can exist at the same time; they are not mutually exclusive.

    Their wordsCraft meets consequence is this idea that like those two things can exist at the same time. They're not mutually exclusive.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 15th of 20 in this recording

  21. Our readingThe earlier the stage of the company, the more important it is to get along well with the team outside of design.

    Their wordsthe earlier that you go in like a company's age that you're going to be working with, like the more important it is to like jive well with the team outside of design of course.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 16th of 20 in this recording

  23. Our readingThe design industry is shifting to be more and more filled with independent people.

    Their wordsthe world is shifting to be especially with the design industry is shifting to be more and more filled with independent people.

    ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 20th of 20 in this recording