What Brandon Jacoby thinks about innovation
Designer who has worked at Cash App, Capital and X, and now runs an independent design practice.
Everything they publish, on ppll ↗
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1 dated position, 2026, in their own words. Our reading of what Brandon Jacoby has said — not written or endorsed by them.
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Their wordsthe limit of technology to create the tooling that we need to like create the things that we see in our head that we think are that are great, that limit's gone.
↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 6th of 20 in this recording