What Brandon Jacoby thinks about creativity

@brandon-jacoby · 20 positions · 0 changes of mind

Designer who has worked at Cash App, Capital and X, and now runs an independent design practice.

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1 dated position, 2026, in their own words. Our reading of what Brandon Jacoby has said — not written or endorsed by them.

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1. 21 Apr 2026

   Our readingStarting does not have to be where you finish; creating something terrible to get an idea on paper is what starts the snowball rolling.

   Their wordsstarting is not where you finish and doesn't have to be where you finish. And like just creating something that's terrible to get a idea on the paper is what like starts the snowball rolling down the hill.

   ↗Brandon Jacoby - Seeing Taste vs. Creating Taste as a designeryoutube.com 17th of 20 in this recording