korrents

korrents · Dive Club

Brandon Jacoby - Seeing Taste vs. Creating Taste as a designer

Brandon Jacoby · 52m · youtube.com ↗

20 korrents from this recording

Brandon Jacoby did not write this page.

Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.

  1. 3:00 · watch on youtube.com↗

    the hardest part about big companies is not like that you can't get anything done, it's just that everything takes a long time to get done or it takes a long time before you find out if it can get done.
  2. 2 min later
  3. 4:48 · watch on youtube.com↗

    a world where we can get more ideas and create more real estate for these micro decisions to exist, decisiveness actually is a really, really big deal for this year and beyond.
  4. 4 min later
  5. 9:04 · watch on youtube.com↗

    there are patterns that work that show up in 90% of the products out there. Those patterns are there for a reason and like a lot of designers, and I'm guilty of this myself, reinvent the wheel.
  6. 1 min later
  7. 9:43 · watch on youtube.com↗

    know when to reinvent the wheel, know when to follow patterns. And I think that that skill of knowing when to do either of those is like the number one trait that any, especially junior designer, can have right now that I think will let them go very far.
  8. 4 min later
  9. 13:51 · watch on youtube.com↗

    great design has always been great design agnostic of the tools. And like sure the tools that are popular at any give one given time are help guide and shape especially like aesthetics that are kind of in trend at any given moment. But, design has always been about decisiveness and judgment.
  10. 3 min later
  11. 16:31 · watch on youtube.com↗

    the limit of technology to create the tooling that we need to like create the things that we see in our head that we think are that are great, that limit's gone.
  12. 4 min later
  13. 20:25 · watch on youtube.com↗

    the people that have had a tendency to to do that before are like, you know, on this upward slope of now having even more autonomy and like there's less things that they need to partner with or like people that they need to partner with to like go run through those walls, but the people that were like scared to run through those walls, they would externalize blockers, that would get stuck. I I don't know if AI's suddenly going to to empower them
  14. 1 min later
  15. 21:33 · watch on youtube.com↗

    there are so many design visual design fundamentals that like change how someone feels when they interact with the product. Those principles are still so true
  16. 1 min later
  17. 22:41 · watch on youtube.com↗

    so much of design have become homogeneous where designers are designing for other designers
  18. 1 min later
  19. 23:12 · watch on youtube.com↗

    taste is so much more about the journey of design, much more than the result.
  20. 23:25 · watch on youtube.com↗

    I like fall probably closer to the first one, but I think it can be informed and shaped. I don't think it's like impossible to learn taste, but I think it's something that you have to foster. It's a muscle.
  21. 3 min later
  22. 26:22 · watch on youtube.com↗

    knowing when to go super deep into many different prompts to really like kind of shape and build something new versus, you know, it's okay to not fight every battle and to say like not everything needs to be needs to be new. And like that process of zooming in and out, I think is is what creates taste.
  23. 4 min later
  24. 29:55 · watch on youtube.com↗

    software is this form of hospitality where you're you're welcoming a user base into a product.
  25. 3 min later
  26. 33:04 · watch on youtube.com↗

    there's so much to be learned as a designer that's outside of our craft that is actually going to be the thing that like propels your career forward so much more than getting a design crit with someone who's at a company that you look up to
  27. 5 min later
  28. 37:42 · watch on youtube.com↗

    Craft meets consequence is this idea that like those two things can exist at the same time. They're not mutually exclusive.
  29. 5 min later
  30. 42:33 · watch on youtube.com↗

    the earlier that you go in like a company's age that you're going to be working with, like the more important it is to like jive well with the team outside of design of course.
  31. 2 min later
  32. 44:47 · watch on youtube.com↗

    starting is not where you finish and doesn't have to be where you finish. And like just creating something that's terrible to get a idea on the paper is what like starts the snowball rolling down the hill.
  33. 3 min later
  34. 47:20 · watch on youtube.com↗

    for most people like good enough will be okay. That's not a bad thing. There is a lot of good enough in the world and like many people just need good enough. But there's always like the ones that push it just a little further.
  35. 2 min later
  36. 48:57 · watch on youtube.com↗

    the big part of taste is actually figuring out how to like deliver high levels of craft in an accessible way so that as many people as possible can experience it.
  37. 2 min later
  38. 50:56 · watch on youtube.com↗

    the world is shifting to be especially with the design industry is shifting to be more and more filled with independent people.