Emily Kramer
Co-founder of MKT1, which helps startups build their marketing functions, and writer of its newsletter; earlier led marketing at Asana, Carta, Ticketfly and Astro, which Slack acquired.
Emily Kramer did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsI thought the majority of job posts would ask not just for basic AI skills, but also for candidates to be able to build with AI, run a team of agents, and operate as a generalist. After all, I’ve been pushing a hypothesis for over a year that marketing generalists will overtake specialists on marketing teams.
↗I analyzed 1,100+ marketing job posts. They’re stuck in 2023.newsletter.mkt1.co 1st of 2 in this piece
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Our reading
Every marketing job post should ask for proof of AI use and give candidates rules for using AI.
Their wordsOnly 8% of job posts ask for proof of AI use, like examples, a portfolio, or an assignment. And only 9 companies give candidates rules for using AI when they apply. But, every job post should do both.
↗I analyzed 1,100+ marketing job posts. They’re stuck in 2023.newsletter.mkt1.co 2nd of 2 in this piece
- 3 months earlier
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Our reading
Most marketing teams use AI in single-player mode, so one marketer's gains do not reach the team.
Their wordsMost teams are still stuck in single-player mode with AI: Marketers are building valuable things with Claude on their own, but most of that is not shared. One marketer may get dramatically more efficient, but that doesn’t mean the team does.
- 7 weeks earlier
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startupsproduct managementeducation
Their wordsOOH isn’t just an awareness play, it’s a very specific kind of awareness. A billboard only buys short, high-impact, shallow awareness, so if what you really need is deeper education, experiences, or relationship-driven recommendations, it won’t work. And if you’re pre-PMF, it’s likely not the way to figure that out.
↗Should you buy a billboard on a Bay Area Freeway?newsletter.mkt1.co
- 3 weeks earlier
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Their wordsBut lately, even paid lovers can’t pretend it’s working like it used to. Search traffic is going down, LinkedIn is very saturated, and other paid channels are hard to crack. For the record, I fall into the “I love it” camp—I started my career in it. IMO, running ads has the excitement of something like day trading, but with creative assets and company money.
↗Paid isn't dead. But your playbooks need an upgrade.newsletter.mkt1.co 1st of 3 in this piece
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Their wordsPaid should be part of your overall marketing plan, not an isolated channel. Siloed marketers and siloed marketing don’t work; it’s the era of the Gen Marketer, remember! Paid can inform what you’re doing in other areas of marketing, and other areas can inform what you should do in paid.
↗Paid isn't dead. But your playbooks need an upgrade.newsletter.mkt1.co 2nd of 3 in this piece
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Their wordsIf you go beyond the basics and build out a feedback loop between organic and paid channels, paid can really start paying dividends. But these dividends won’t always show up in last-click reports. You’re going for “incrementality”: Paid lifts your other efforts in ways that aren’t directly attributable.
↗Paid isn't dead. But your playbooks need an upgrade.newsletter.mkt1.co 3rd of 3 in this piece
- 4 weeks earlier
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Their wordsPlenty of B2B companies are growing fast without a CMO. Would they grow faster with one? I think yes, but the data can’t prove it. Do marketers deserve more senior titles and the same seat at the table as a C-level sales leader? I also think yes.
↗I Analyzed 100 B2B Marketing Teams with Claude Code. Here's the full report.newsletter.mkt1.co