Our readingWhat is a korrent?
Paid advertising should be part of the overall marketing plan, not an isolated channel.
Drawn from what Emily Kramer said
What Emily Kramer actually said
- Emily Kramer Co-founder of MKT1, which helps startups build…
Paid should be part of your overall marketing plan, not an isolated channel. Siloed marketers and siloed marketing don’t work; it’s the era of the Gen Marketer, remember! Paid can inform what you’re doing in other areas of marketing, and other areas can inform what you should do in paid.
Where this was said
↗Paid isn't dead. But your playbooks need an upgrade.newsletter.mkt1.co
All 3 korrents from this piecethis one is 2nd
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
Do you hold this korrent?Do you also believe this?
I hold this tooRelated korrents
Shared subject first, then similar wording. They may agree or disagree.