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← Paid advertising should be part of the overall marketing plan, not an isolated channel.
17 connected korrents · 17 moments from 29 Sept 2018 to 24 Sept 2026.
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design
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OpenAI Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Paid advertising should be part of the overall marketing plan, not an isolated channel. Paid advertising should be part of the overall marketing plan, not an isolated channel. Last stated 5 months ago
22 May 2026
EK
Emily Kramer — holds since 2026-05-22 — tap for who they are
Same subject: The value of paid ads often comes as incrementality that last-click reports miss. — tap to centre the map on it The value of paid ads often comes as incrementality that last-click reports miss. Last stated 5 months ago
22 May 2026
EK
Emily Kramer — holds since 2026-05-22 — tap for who they are
Same subject: A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away. — tap to centre the map on it A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away. Last stated 5 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: A site's need to monetise is not a defence of an experience that shifts the page under the reader; those are separate questions. — tap to centre the map on it A site's need to monetise is not a defence of an experience that shifts the page under the reader; those are separate questions. Last stated 2 months ago
19 Aug 2026
AO
Addy Osmani — holds since 2026-08-19 — tap for who they are
Same subject: By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. — tap to centre the map on it By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. Last stated 3 years ago
6 Feb 2024
AC
Andrew Chen — holds since 2024-02-06 — tap for who they are
Same subject: Not monetizing what you put online now reads as strange behaviour that has to be explained. — tap to centre the map on it Not monetizing what you put online now reads as strange behaviour that has to be explained. Last stated 6 months ago
3 May 2026
DS
Derek Sivers — holds since 2026-05-03 — tap for who they are
Same subject: A full-time job is not the best way to monetise a skill; it is one package among several, and defaulting to it is a faulty plan. — tap to centre the map on it A full-time job is not the best way to monetise a skill; it is one package among several, and defaulting to it is a faulty plan. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A freemium product's free tier should sample everything the paid product can do, because a limited free experience teaches users the product is limited. — tap to centre the map on it A freemium product's free tier should sample everything the paid product can do, because a limited free experience teaches users the product is limited. Last stated a year ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers. — tap to centre the map on it Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers. Last stated 3 years ago
18 Mar 2024
SA
Sam Altman — holds since 2024-03-18 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated a month ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in. — tap to centre the map on it A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in. Last stated 2 years ago
3 Mar 2025
TS
Tobias Sjösten — holds since 2025-03-03 — tap for who they are
Same subject: A dominant company's lead in market share compounds over time and becomes harder for competitors to close, especially in technology. — tap to centre the map on it A dominant company's lead in market share compounds over time and becomes harder for competitors to close, especially in technology. Last stated a month ago
22 Sept 2026
BR
Barry Ritholtz — holds since 2026-09-22 — tap for who they are
Same subject: A sophisticated economy cannot be centrally planned, because planning removes the price signal that carries information about demand. — tap to centre the map on it A sophisticated economy cannot be centrally planned, because planning removes the price signal that carries information about demand. Last stated a year ago
2 Sept 2025
BE
Benedict Evans — holds since 2025-09-02 — tap for who they are
Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it A browser works better as a single window than as multiple separate windows. Last stated 2 months ago
15 Sept 2026
CC
Chris Coyier — holds since 2026-09-15 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
At the centre
Paid advertising should be part of the overall marketing plan, not an isolated channel.
Holds Read this korrent →
The value of paid ads often comes as incrementality that last-click reports miss.
Holds
A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away.
Holds
A site's need to monetise is not a defence of an experience that shifts the page under the reader; those are separate questions.
Holds
By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works.
Holds
Not monetizing what you put online now reads as strange behaviour that has to be explained.
Holds
A full-time job is not the best way to monetise a skill; it is one package among several, and defaulting to it is a faulty plan.
Holds
A freemium product's free tier should sample everything the paid product can do, because a limited free experience teaches users the product is limited.
Holds
Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers.
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
A company that deviates from open standards in its data exports without documenting the deviation creates an artificial vendor lock-in.
Holds
A dominant company's lead in market share compounds over time and becomes harder for competitors to close, especially in technology.
Holds
A sophisticated economy cannot be centrally planned, because planning removes the price signal that carries information about demand.
Holds
A browser works better as a single window than as multiple separate windows.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds