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← The value of paid ads often comes as incrementality that last-click reports miss.
17 connected korrents · 13 moments from 1 Jun 2022 to 10 Sept 2026.
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venture capital Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The value of paid ads often comes as incrementality that last-click reports miss. The value of paid ads often comes as incrementality that last-click reports miss. Last stated 5 months ago
22 May 2026
EK
Emily Kramer — holds since 2026-05-22 — tap for who they are
Same subject: Paid advertising should be part of the overall marketing plan, not an isolated channel. — tap to centre the map on it Paid advertising should be part of the overall marketing plan, not an isolated channel. Last stated 5 months ago
22 May 2026
EK
Emily Kramer — holds since 2026-05-22 — tap for who they are
Same subject: Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. — tap to centre the map on it Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away. — tap to centre the map on it A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away. Last stated 5 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: Even the most advanced AI cannot be followed blindly in investing, where value added is zero-sum and what is widely known is therefore worth little. — tap to centre the map on it Even the most advanced AI cannot be followed blindly in investing, where value added is zero-sum and what is widely known is therefore worth little. Last stated 5 months ago
10 Jun 2026
RD
Ray Dalio — holds since 2026-06-10 — tap for who they are
Same subject: Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers. — tap to centre the map on it Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers. Last stated 3 years ago
18 Mar 2024
SA
Sam Altman — holds since 2024-03-18 — tap for who they are
Same subject: Product managers should build an agent to write their weekly reports instead of writing them by hand. — tap to centre the map on it Product managers should build an agent to write their weekly reports instead of writing them by hand. Last stated 2 months ago
10 Sept 2026
TY
Tamar Yehoshua — holds since 2026-09-10 — tap for who they are
Same subject: By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. — tap to centre the map on it By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. Last stated 3 years ago
6 Feb 2024
AC
Andrew Chen — holds since 2024-02-06 — tap for who they are
Same subject: Marketing returns are fat-tailed, so paying for marketing by the hour misprices work whose value comes from a small fraction of it. — tap to centre the map on it Marketing returns are fat-tailed, so paying for marketing by the hour misprices work whose value comes from a small fraction of it. Last stated 11 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit. — tap to centre the map on it A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit. Last stated 5 months ago
9 Jun 2026
EK
Emily Kramer — holds since 2026-06-09 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. Last stated 5 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 5 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: A venture capital "regatta", where most of the race happens before the Series A, is replacing the VC factory model. — tap to centre the map on it A venture capital "regatta", where most of the race happens before the Series A, is replacing the VC factory model. Last stated 2 years ago
9 Dec 2024
SL
Sam Lessin — holds since 2024-12-09 — tap for who they are
Same subject: A bubble can only be identified in retrospect, so arguing about whether one is happening now cannot be settled now. — tap to centre the map on it A bubble can only be identified in retrospect, so arguing about whether one is happening now cannot be settled now. Last stated 11 months ago
9 Dec 2025
HM
Howard Marks — holds since 2025-12-09 — tap for who they are
Same subject: A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate. — tap to centre the map on it A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate. Last stated 4 years ago
1 Jun 2022
OB
Olivier Blanchard — holds since 2022-06-01 — tap for who they are
Same subject: A founder who does not know their own goal dies by a thousand compromises and ends up running a company they do not want to work at. — tap to centre the map on it A founder who does not know their own goal dies by a thousand compromises and ends up running a company they do not want to work at. Last stated 5 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
At the centre
The value of paid ads often comes as incrementality that last-click reports miss.
Holds Read this korrent →
Paid advertising should be part of the overall marketing plan, not an isolated channel.
Holds
Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.
Holds
A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away.
Holds
Even the most advanced AI cannot be followed blindly in investing, where value added is zero-sum and what is widely known is therefore worth little.
Holds
Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers.
Holds
Product managers should build an agent to write their weekly reports instead of writing them by hand.
Holds
By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works.
Holds
Marketing returns are fat-tailed, so paying for marketing by the hour misprices work whose value comes from a small fraction of it.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit.
Holds
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds
A venture capital "regatta", where most of the race happens before the Series A, is replacing the VC factory model.
Holds
A bubble can only be identified in retrospect, so arguing about whether one is happening now cannot be settled now.
Holds
A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate.
Holds
A founder who does not know their own goal dies by a thousand compromises and ends up running a company they do not want to work at.
Holds