What Emily Kramer thinks about product management

@emily-kramer · 8 positions

Co-founder of MKT1, which helps startups build their marketing functions, and writer of its newsletter; earlier led marketing at Asana, Carta, Ticketfly and Astro, which Slack acquired.

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1 dated position, 2026, in their own words. Our reading of what Emily Kramer has said — not written or endorsed by them.

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1. 9 Jun 2026, 19:52 UTC

   Our readingA billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit.

   startupseducation

   Their wordsOOH isn’t just an awareness play, it’s a very specific kind of awareness. A billboard only buys short, high-impact, shallow awareness, so if what you really need is deeper education, experiences, or relationship-driven recommendations, it won’t work. And if you’re pre-PMF, it’s likely not the way to figure that out.

   ↗Should you buy a billboard on a Bay Area Freeway?newsletter.mkt1.co