What Emily Kramer thinks about startups
Co-founder of MKT1, which helps startups build their marketing functions, and writer of its newsletter; earlier led marketing at Asana, Carta, Ticketfly and Astro, which Slack acquired.
Emily Kramer did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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2 dated positions, 2026, in their own words. Our reading of what Emily Kramer has said — not written or endorsed by them.
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Their wordsOOH isn’t just an awareness play, it’s a very specific kind of awareness. A billboard only buys short, high-impact, shallow awareness, so if what you really need is deeper education, experiences, or relationship-driven recommendations, it won’t work. And if you’re pre-PMF, it’s likely not the way to figure that out.
↗Should you buy a billboard on a Bay Area Freeway?newsletter.mkt1.co
- 7 weeks earlier
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Their wordsPlenty of B2B companies are growing fast without a CMO. Would they grow faster with one? I think yes, but the data can’t prove it. Do marketers deserve more senior titles and the same seat at the table as a C-level sales leader? I also think yes.
↗I Analyzed 100 B2B Marketing Teams with Claude Code. Here's the full report.newsletter.mkt1.co