korrents

Our readingWhat is a korrent?

A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit.

Drawn from what Emily Kramer said

Subjectsstartupsproduct managementeducation
What these subjects mean

product management What a product manager is for, who decides what gets built, and what happens to that job once delivery is cheap.

education How children are taught and tested: schools, tutoring, what a lesson at the right level does, and what AI changes.

What Emily Kramer actually said

  1. Emily Kramer Co-founder of MKT1, which helps startups build…
    OOH isn’t just an awareness play, it’s a very specific kind of awareness. A billboard only buys short, high-impact, shallow awareness, so if what you really need is deeper education, experiences, or relationship-driven recommendations, it won’t work. And if you’re pre-PMF, it’s likely not the way to figure that out.

    ↗Should you buy a billboard on a Bay Area Freeway?newsletter.mkt1.co

    9 Jun 2026

Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us

Do you hold this korrent?Do you also believe this?

I hold this too

Related korrents

Shared subject first, then similar wording. They may agree or disagree.

See this claim on the map