I analyzed 1,100+ marketing job posts. They’re stuck in 2023.

Emily Kramer · 19 Oct 2026

Emily Kramer did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
Marketing generalists will overtake specialists on marketing teams.

Their wordsI thought the majority of job posts would ask not just for basic AI skills, but also for candidates to be able to build with AI, run a team of agents, and operate as a generalist. After all, I’ve been pushing a hypothesis for over a year that marketing generalists will overtake specialists on marketing teams.
Our reading
Every marketing job post should ask for proof of AI use and give candidates rules for using AI.

Their wordsOnly 8% of job posts ask for proof of AI use, like examples, a portfolio, or an assignment. And only 9 companies give candidates rules for using AI when they apply. But, every job post should do both.

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The other pieces are the ones whose claims are worded most like this one's. That measures language, not agreement: they may argue the opposite.