Craft in the details

Their wordsYou're not a crafts person unless you care about the parts of products that other people don't see.

Their wordsNothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

Their wordsThere is no shortcut to having taste or developing like a high craft high velocity practice. I think that with AI, we have shortcuts to creating a lot of things. But at the end of the day, it comes back to discovering and learning the language of visual design.

Their wordsThe baseline of user expectation quality and craft keeps rising.

Their wordsEasing is the most important part of any animation. It can make a bad animation feel great and a great animation feel bad. That’s why you have to know which easing to choose in a specific situation.