A korrentour readingWhat is a korrent?
Craft is a competitive strategy rather than a nicety: a company wins by having the best craft and the best design, so that is what it should hire for.
Drawn from what Dylan Field said
design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.
management Running the place: an executive's calendar, dissent, severance, and what a manager is actually for.