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Luis Ouriach

Luis Ouriach

@luis-ouriach · 19 positions · 0 changes of mind

Designer Advocate at Figma as of March 2026, helping teams navigate design systems.

Everything they publish, on ppll ↗

Luis Ouriach did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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  1. Our reading

    The importance of the docs written for design systems, in whatever form, is going to be the foundation of everyone's workflow going forward, and guidelines are becoming paramount.

    documentationdesign

    Their wordsthe importance of those docs, whatever form that they were in before, is going to be the foundation of everyone's workflow going forward. They might just be written slightly differently and for a different format, for a different output, but guidelines are becoming paramount for everything we need to do
    spoken · machine transcript hear it at 3:16 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 1st of 19 in this recording

  3. Our reading

    The system becomes the centerpiece of all successful engineering work, because the more a tool is relied on to create the code, the more a system is relied on to tell that tool what to code.

    coding agentscode generation

    Their wordsthe system becomes the centerpiece of all successful engineering work because the more we rely on a tool to create our code, the more we rely on a system to tell that tool what to code. And the less we invest in a system, the more we're going to generate just honestly rubbish into our systems
    spoken · machine transcript hear it at 3:52 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 2nd of 19 in this recording

  5. Our reading

    The less is invested in a system, the more rubbish gets generated into it, piling up like a landfill over the next couple of years.

    software quality

    Their wordsthe less we invest in a system, the more we're going to generate just honestly rubbish into our systems that will just pile up like a landfill over the next couple of years
    spoken · machine transcript hear it at 4:05 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 3rd of 19 in this recording

  7. Our reading

    Each person, team and company has to decide what its roles are now and what the tools take over, as soon as possible, before that decision is made for it.

    agency

    Their wordswe have to decide as an individual, as a company, or even as a team within a company, what are our roles actually now, and what are the tools taking over, and decide that as soon as we possibly can before that decision is made for us
    spoken · machine transcript hear it at 5:06 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 4th of 19 in this recording

  9. Our reading

    Maybe higher-fidelity prototypes can be tested and validated much faster and still thrown away, because testing an idea is often the point of a prototype.

    design

    Their wordsMaybe we can get higher fidelity prototypes that we can test and validate a lot faster, and still throw them away, because that is the point of prototype a lot of the time, is to just test an idea
    spoken · machine transcript hear it at 7:29 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 5th of 19 in this recording

  11. Our reading

    Teams should hang out together more and build rituals for collaborating, instead of each role owning its own artifact.

    agencydesignproduct management

    Their wordshanging out together as a team more and building rituals that allow you to collaborate synchronously, asynchronously. That is a Slack channel, it's a document, it's a Figma file or other file that you prefer to collaborate in, but doing that as a unit, and not saying, "I'm the product manager, therefore I own the PRD. I'm a designer, therefore I own the design.
    spoken · machine transcript hear it at 9:04 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 6th of 19 in this recording

  13. Our reading

    A design system is a bar of quality in an organization, and that is everyone's job.

    design

    Their wordsto me a design system is a bar of quality in an organization. And that's everyone's job
    spoken · machine transcript hear it at 11:17 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 7th of 19 in this recording

  15. Our reading

    Even when a product manager can contribute to prototypes, the designer is still doing something specific to a designer's role.

    designproduct management

    Their wordsThe designer is still doing something specific to a designer's role. It's not oh, the PM can contribute to prototypes now, therefore I'm not going to make one.
    spoken · machine transcript hear it at 11:36 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 8th of 19 in this recording

  17. Our reading

    Writing down before committing to a pixel is the best way to get buy-in for an idea, and an idea cannot ship without buy-in.

    Their wordsWriting down before you commit to a pixel is the best way to get buy-in for an idea. And you're not going to get the ability to ship an idea unless you get buy-in
    spoken · machine transcript hear it at 12:42 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 9th of 19 in this recording

  19. Our reading

    Relying on code generation without a very strict indication of brand feeling ends with everything looking the same.

    designvibe codingcode generation

    Their wordsif we rely just on generation of code without a very strict indication of brand feeling, we end up with all the things looking the same
    spoken · machine transcript hear it at 20:03 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 10th of 19 in this recording

  21. Our reading

    Taking the label "design system" off the work is going to help bring it out of the silo and to the center of an organization's change.

    agencydesign

    Their wordstaking the label of design system off what we're doing is going to help. It's going to bring you out of the corner and out of the silo and to the center of an organization's change
    spoken · machine transcript hear it at 20:39 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 11th of 19 in this recording

  23. Our reading

    The gap between enterprise and startup designers may be widening, because access to tools differs so much with a company's security standards.

    startupsdesign

    Their wordsIt feels like it's getting wider. And the reason it feels like it's getting wider is because the access to tools is so vastly different based on your security standards as a company
    spoken · machine transcript hear it at 23:58 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 12th of 19 in this recording

  25. Our reading

    Whatever the speed, quality cannot be skipped, and community, people, users and passion remain incredibly important to the success of an idea.

    design

    Their wordscommunity, people, users, passion is still incredibly important for the success of an idea. It's just that we're doing it faster, but we can't skip the quality no matter how fast we want to move
    spoken · machine transcript hear it at 26:00 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 13th of 19 in this recording

  27. Our reading

    Moving between canvas and browser is not about going faster but further, and it lets people who aren't technical jump into the browser and test something.

    developer tools

    Their wordsa little phrase that we kind of throw around internally is not faster, but further. And that enables people who aren't technical jump in the browser, test something out
    spoken · machine transcript hear it at 27:59 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 14th of 19 in this recording

  29. Our reading

    The canvas is very important for ideation, collaboration and direction exploration, while the browser is where an idea is committed to.

    design

    Their wordsthe canvas is very important for ideation, collaboration and general direction exploration, but the browser is where we commit to it
    spoken · machine transcript hear it at 30:55 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 15th of 19 in this recording

  31. Our reading

    Designers are the experts in the seat to bring something to market, and outsourcing ideas, output and definitions to a tool raises the question of what one really wants to be doing.

    design

    Their wordswe are the experts in seat to bring something to market and if we're outsourcing our ideas, our output, our definitions of anything to a tool, then we just need to ask ourselves what we really want to be doing
    spoken · machine transcript hear it at 32:35 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 16th of 19 in this recording

  33. Our reading

    Sometimes something has to be felt to know what is wrong, and it can take a lot longer to draw it on a canvas than to generate a web page.

    creativity

    Their wordssometimes you need to feel something to know what's wrong and it can take a lot longer often to draw out on the canvas than to say hey generate me a web page for this thing
    spoken · machine transcript hear it at 34:48 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 17th of 19 in this recording

  35. Our reading

    More people are going to be able to create their ideas, and nobody is in a position to tell people what they can or can't make.

    creativityagency

    Their wordsmore people are going to be able to create their ideas. We're not in a position to tell people what they can or can't make
    spoken · machine transcript hear it at 37:09 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 18th of 19 in this recording

  37. Our reading

    With so much software on the market, the focus has to be on sales, revenue, users and sign-ups, and the pixels are secondary to the success of the business.

    SaaS

    Their wordsbecause there's so much software on the market, because there's so many websites, so many businesses, we have to focus on sales, we have to focus on getting revenue, and getting users, and sign-ups, and acquisitions. So, the pixels are secondary to the success of the business
    spoken · machine transcript hear it at 51:15 · all korrents from this recording

    ↗Luis Ouriach - How are design systems changing?youtube.com 19th of 19 in this recording