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Luis Ouriach

What Luis Ouriach thinks about design

@luis-ouriach · 19 positions · 0 changes of mind

Designer Advocate at Figma as of March 2026, helping teams navigate design systems.

Everything they publish, on ppll ↗

Luis Ouriach did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

12 dated positions, 2026, in their own words. Our reading of what Luis Ouriach has said — not written or endorsed by them.

  1. Our readingThe importance of the docs written for design systems, in whatever form, is going to be the foundation of everyone's workflow going forward, and guidelines are becoming paramount.

    Their wordsthe importance of those docs, whatever form that they were in before, is going to be the foundation of everyone's workflow going forward. They might just be written slightly differently and for a different format, for a different output, but guidelines are becoming paramount for everything we need to do

    ↗Luis Ouriach - How are design systems changing?youtube.com 1st of 19 in this recording

  3. Our readingMaybe higher-fidelity prototypes can be tested and validated much faster and still thrown away, because testing an idea is often the point of a prototype.

    Their wordsMaybe we can get higher fidelity prototypes that we can test and validate a lot faster, and still throw them away, because that is the point of prototype a lot of the time, is to just test an idea

    ↗Luis Ouriach - How are design systems changing?youtube.com 5th of 19 in this recording

  5. Our readingTeams should hang out together more and build rituals for collaborating, instead of each role owning its own artifact.

    product management

    Their wordshanging out together as a team more and building rituals that allow you to collaborate synchronously, asynchronously. That is a Slack channel, it's a document, it's a Figma file or other file that you prefer to collaborate in, but doing that as a unit, and not saying, "I'm the product manager, therefore I own the PRD. I'm a designer, therefore I own the design.

    ↗Luis Ouriach - How are design systems changing?youtube.com 6th of 19 in this recording

  7. Our readingA design system is a bar of quality in an organization, and that is everyone's job.

    Their wordsto me a design system is a bar of quality in an organization. And that's everyone's job

    ↗Luis Ouriach - How are design systems changing?youtube.com 7th of 19 in this recording

  9. Our readingEven when a product manager can contribute to prototypes, the designer is still doing something specific to a designer's role.

    product management

    Their wordsThe designer is still doing something specific to a designer's role. It's not oh, the PM can contribute to prototypes now, therefore I'm not going to make one.

    ↗Luis Ouriach - How are design systems changing?youtube.com 8th of 19 in this recording

  11. Our readingRelying on code generation without a very strict indication of brand feeling ends with everything looking the same.

    code generation

    Their wordsif we rely just on generation of code without a very strict indication of brand feeling, we end up with all the things looking the same

    ↗Luis Ouriach - How are design systems changing?youtube.com 10th of 19 in this recording

  13. Our readingTaking the label "design system" off the work is going to help bring it out of the silo and to the center of an organization's change.

    Their wordstaking the label of design system off what we're doing is going to help. It's going to bring you out of the corner and out of the silo and to the center of an organization's change

    ↗Luis Ouriach - How are design systems changing?youtube.com 11th of 19 in this recording

  15. Our readingThe gap between enterprise and startup designers may be widening, because access to tools differs so much with a company's security standards.

    startups

    Their wordsIt feels like it's getting wider. And the reason it feels like it's getting wider is because the access to tools is so vastly different based on your security standards as a company

    ↗Luis Ouriach - How are design systems changing?youtube.com 12th of 19 in this recording

  17. Our readingWhatever the speed, quality cannot be skipped, and community, people, users and passion remain incredibly important to the success of an idea.

    Their wordscommunity, people, users, passion is still incredibly important for the success of an idea. It's just that we're doing it faster, but we can't skip the quality no matter how fast we want to move

    ↗Luis Ouriach - How are design systems changing?youtube.com 13th of 19 in this recording

  19. Our readingThe canvas is very important for ideation, collaboration and direction exploration, while the browser is where an idea is committed to.

    Their wordsthe canvas is very important for ideation, collaboration and general direction exploration, but the browser is where we commit to it

    ↗Luis Ouriach - How are design systems changing?youtube.com 15th of 19 in this recording

  21. Our readingDesigners are the experts in the seat to bring something to market, and outsourcing ideas, output and definitions to a tool raises the question of what one really wants to be doing.

    Their wordswe are the experts in seat to bring something to market and if we're outsourcing our ideas, our output, our definitions of anything to a tool, then we just need to ask ourselves what we really want to be doing

    ↗Luis Ouriach - How are design systems changing?youtube.com 16th of 19 in this recording

  23. Our readingWith so much software on the market, the focus has to be on sales, revenue, users and sign-ups, and the pixels are secondary to the success of the business.

    Their wordsbecause there's so much software on the market, because there's so many websites, so many businesses, we have to focus on sales, we have to focus on getting revenue, and getting users, and sign-ups, and acquisitions. So, the pixels are secondary to the success of the business

    ↗Luis Ouriach - How are design systems changing?youtube.com 19th of 19 in this recording