Rafa Conde
Design engineer at Retro, the private social network for friends and family, and maker of the Hand Mirror menu bar camera app.
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Our reading
Generalizing a design to suit every kind of user makes it harder to make targeted experiences.
Their wordsBut at the same time, if you try to generalize so much, then it's harder to do those more like targeted experiences, if you will.
↗Rafa Conde - Make your designs memorableyoutube.com 1st of 17 in this recording
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Their wordsbefore we would see more of like big companies doing these risks and now the big companies cannot afford to make these bigger risks and that's why we see it in the in smaller indie shops smaller devs that can make the risks
↗Rafa Conde - Make your designs memorableyoutube.com 2nd of 17 in this recording
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Their wordsAt the same time, people are they're more used to computers, like new users as they were 20 years ago. Some of these things I I've been trying to, like you said, like unlearn cuz like, oh no, people have to swipe horizontally. They don't know how we have to put pagionation or whatever. And then you test it if you want and then you realize, oh no, no, people are people know how to scroll. They'll scroll.
↗Rafa Conde - Make your designs memorableyoutube.com 3rd of 17 in this recording
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Their wordsCuz like if I just do a static mockup, here's a picture, there's a lot missing that might not make the transfer, right? You know what I mean? Uh if it's like a little video, there's motion, there's like a little prototype. All right, now we're you're communicating more.
↗Rafa Conde - Make your designs memorableyoutube.com 4th of 17 in this recording
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Their wordsIt has to be like under 10 minutes. That's a rule cuz people are not going to sit down and like watch a 30 minute video on Slack. Under 10, ideally five.
↗Rafa Conde - Make your designs memorableyoutube.com 5th of 17 in this recording
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Their wordsif you add a little soundtrack upbeat thing, it keeps it interesting. And also, if you're like, say that you're talking about one point and then you move to another point, you do a little soundtrack change and now the person just feels like, okay, now it's a new thing.
↗Rafa Conde - Make your designs memorableyoutube.com 6th of 17 in this recording
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Our reading
If a video is funny and entertaining, people will want to watch it and will pay attention.
Their wordsAnd if it's funny, people will want to watch it cuz it's entertaining. Ultimately, it's that make it entertaining. They're paying attention. Like they want to consume this.
↗Rafa Conde - Make your designs memorableyoutube.com 7th of 17 in this recording
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Their wordsMake something that it's interesting, funny, and hopefully communicates the idea very well. Like if I have this idea for a feature, don't just design the feature and share mock-ups. Don't just make a prototype and do a screen recording of you using the feature.
↗Rafa Conde - Make your designs memorableyoutube.com 8th of 17 in this recording
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Their wordsyou do it a bunch of times and then it's it becomes easier and like you just fake it and hack it. Like it doesn't need to be perfect, but like just make it scrappy. Make it which can make it even more funny, you know?
↗Rafa Conde - Make your designs memorableyoutube.com 9th of 17 in this recording
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Their wordsAnyway, I'm just saying that's something I I still don't see a lot. I think it's uh very underutilized, but as designers, we're always trying to sell ideas and communicate ideas. And if you haven't been using videos as a way to sell those, try it.
↗Rafa Conde - Make your designs memorableyoutube.com 10th of 17 in this recording
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Their wordsIt's one thing to show what a character is looking at. It's another just to show the character's face reacting to what they're seeing. And it carries a different weight.
↗Rafa Conde - Make your designs memorableyoutube.com 11th of 17 in this recording
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Their wordsSo a lot of these little things like hey wouldn't it be funny just do it if you think in a side project in that type of like no pressure who cares do it.
↗Rafa Conde - Make your designs memorableyoutube.com 12th of 17 in this recording
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Their wordsif you make people feel something, it's way more memorable. You will remember the things that made you feel a certain way. Not necessarily the things that like, oh man, it was such a fast workflow that app 10 years ago.
↗Rafa Conde - Make your designs memorableyoutube.com 13th of 17 in this recording
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Their wordsso it's more like don't force it don't try to do something meaningful here just put yourself in a state where you are open to those moments
↗Rafa Conde - Make your designs memorableyoutube.com 14th of 17 in this recording
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Their wordsHey, empty states are great for these type of connections because empty states are like well it's empty it's fine there's nothing to show.
↗Rafa Conde - Make your designs memorableyoutube.com 15th of 17 in this recording
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Their wordsone great way to start is pick something that you think is great is nice you like and like throw it in Sketch or Figma and recreate it and just just going through that motion of like laying out elements in the screen in a page, you are slowly learning about padding and basic layout
↗Rafa Conde - Make your designs memorableyoutube.com 16th of 17 in this recording
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Their wordsBe on the lookout. Like when you're browsing through Twitter or whatever, we're going to see we're going we get exposed to many things, so much good work. But some of the work will be like, "Oh, this is cool." like just make a note, save it, and then just by doing that, next time you're doing something similar
↗Rafa Conde - Make your designs memorableyoutube.com 17th of 17 in this recording