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Rafa Conde

What Rafa Conde thinks about design

@rafa-conde · 17 positions · 0 changes of mind

Design engineer at Retro, the private social network for friends and family, and maker of the Hand Mirror menu bar camera app.

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Rafa Conde did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

11 dated positions, 2026, in their own words. Our reading of what Rafa Conde has said — not written or endorsed by them.

  1. Our readingGeneralizing a design to suit every kind of user makes it harder to make targeted experiences.

    Their wordsBut at the same time, if you try to generalize so much, then it's harder to do those more like targeted experiences, if you will.

    ↗Rafa Conde - Make your designs memorableyoutube.com 1st of 17 in this recording

  3. Our readingBig companies can probably less afford the bigger design risks than they once did, so such work shows up more in small indie shops.

    Their wordsbefore we would see more of like big companies doing these risks and now the big companies cannot afford to make these bigger risks and that's why we see it in the in smaller indie shops smaller devs that can make the risks

    ↗Rafa Conde - Make your designs memorableyoutube.com 2nd of 17 in this recording

  5. Our readingPeople are more used to computers than old design assumptions allow, and testing often shows they know how to scroll.

    Their wordsAt the same time, people are they're more used to computers, like new users as they were 20 years ago. Some of these things I I've been trying to, like you said, like unlearn cuz like, oh no, people have to swipe horizontally. They don't know how we have to put pagionation or whatever. And then you test it if you want and then you realize, oh no, no, people are people know how to scroll. They'll scroll.

    ↗Rafa Conde - Make your designs memorableyoutube.com 3rd of 17 in this recording

  7. Our readingA static mockup leaves a lot missing when an idea is passed to someone else; a short video with motion carries more of it.

    Their wordsCuz like if I just do a static mockup, here's a picture, there's a lot missing that might not make the transfer, right? You know what I mean? Uh if it's like a little video, there's motion, there's like a little prototype. All right, now we're you're communicating more.

    ↗Rafa Conde - Make your designs memorableyoutube.com 4th of 17 in this recording

  9. Our readingTo share an idea for a feature, make something interesting and funny that communicates it well, rather than just sharing mock-ups or a screen recording of a prototype.

    Their wordsMake something that it's interesting, funny, and hopefully communicates the idea very well. Like if I have this idea for a feature, don't just design the feature and share mock-ups. Don't just make a prototype and do a screen recording of you using the feature.

    ↗Rafa Conde - Make your designs memorableyoutube.com 8th of 17 in this recording

  11. Our readingVideo is probably underused by designers as a way to sell and communicate ideas.

    Their wordsAnyway, I'm just saying that's something I I still don't see a lot. I think it's uh very underutilized, but as designers, we're always trying to sell ideas and communicate ideas. And if you haven't been using videos as a way to sell those, try it.

    ↗Rafa Conde - Make your designs memorableyoutube.com 10th of 17 in this recording

  13. Our readingShowing a person's face reacting to what they see carries a different weight than showing only what they are looking at.

    Their wordsIt's one thing to show what a character is looking at. It's another just to show the character's face reacting to what they're seeing. And it carries a different weight.

    ↗Rafa Conde - Make your designs memorableyoutube.com 11th of 17 in this recording

  15. Our readingDelightful moments in a design cannot be forced; a designer can put themselves in a state where they are open to them.

    Their wordsso it's more like don't force it don't try to do something meaningful here just put yourself in a state where you are open to those moments

    ↗Rafa Conde - Make your designs memorableyoutube.com 14th of 17 in this recording

  17. Our readingEmpty states are a good place for moments of connection, because there is nothing else to show there.

    Their wordsHey, empty states are great for these type of connections because empty states are like well it's empty it's fine there's nothing to show.

    ↗Rafa Conde - Make your designs memorableyoutube.com 15th of 17 in this recording

  19. Our readingRecreating a design you like in Sketch or Figma can be a great way for a beginner to slowly learn padding and basic layout.

    Their wordsone great way to start is pick something that you think is great is nice you like and like throw it in Sketch or Figma and recreate it and just just going through that motion of like laying out elements in the screen in a page, you are slowly learning about padding and basic layout

    ↗Rafa Conde - Make your designs memorableyoutube.com 16th of 17 in this recording

  21. Our readingA designer can notice and save the small details they like in other people's work, so they are on hand the next time they make something similar.

    Their wordsBe on the lookout. Like when you're browsing through Twitter or whatever, we're going to see we're going we get exposed to many things, so much good work. But some of the work will be like, "Oh, this is cool." like just make a note, save it, and then just by doing that, next time you're doing something similar

    ↗Rafa Conde - Make your designs memorableyoutube.com 17th of 17 in this recording