Better design does not mean more design: the most obvious designs are often invisible.

Added to korrents 6 Sept 2026 · How quotes work · Something wrong? Tell us

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• In tension with

  More emotions are better than fewer: when emotion comes first, do not be afraid to add ornament or layers of meaning.

  Zhuo says better design does not mean more design and that the most obvious designs are often invisible. Maeda says more emotions are better than fewer and that ornament is allowed when emotion comes first. Invisible and emotional are not opposites, and every specific decision has to pick one of them.

Shared subject first, then similar wording. They may agree or disagree.

• A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. EBEd Bayes9 Sept 2026design
• A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. JZJulie Zhuo12 May 2025design
• A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. RVRahul Vohra23 Mar 2025design
• A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. DMDanny Martinez29 Sept 2026design
• A company that adopts AI tools without changing its organisational design misses the biggest change under way. EVElena Verna10 Sept 2026design

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