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← Category creation and a lot of positioning advice end in things that sound right but do not take off.
17 connected korrents · 12 moments from 25 Jun 2007 to 3 Sept 2026.
Everything filed under customer demand
customer demand
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mental models
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product management
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startups
Everything filed under ideas vs execution
ideas vs execution Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Category creation and a lot of positioning advice end in things that sound right but do not take off. Category creation and a lot of positioning advice end in things that sound right but do not take off. Last stated 11 months ago
12 Dec 2025
RS
Rob Snyder — holds since 2025-12-12 — tap for who they are
Same subject: Positioning cannot fix a truly undifferentiated product. — tap to centre the map on it Positioning cannot fix a truly undifferentiated product. Last stated 2 years ago
19 Sept 2024
AD
April Dunford — holds since 2024-09-19 — tap for who they are
Same subject: It is very hard to start with a broad, low-margin consumer product and work your way up into premium positioning. — tap to centre the map on it It is very hard to start with a broad, low-margin consumer product and work your way up into premium positioning. Last stated 7 months ago
12 Apr 2026
ES
Evan Spiegel — holds since 2026-04-12 — tap for who they are
Same subject: New AI capabilities often do not require new positioning, because they usually strengthen an existing value theme. — tap to centre the map on it New AI capabilities often do not require new positioning, because they usually strengthen an existing value theme. Last stated 2 months ago
3 Sept 2026
AD
April Dunford — holds since 2026-09-03 — tap for who they are
Same subject: Everybody moving to sidebars is not something to be happy about; there are other ways to make it work. — tap to centre the map on it Everybody moving to sidebars is not something to be happy about; there are other ways to make it work. Last stated 2 months ago
2 Sept 2026
ER
Evil Rabbit — holds since 2026-09-02 — tap for who they are
Same subject: Positioning is not a band-aid for a weak product. — tap to centre the map on it Positioning is not a band-aid for a weak product. Last stated 2 years ago
19 Sept 2024
AD
April Dunford — holds since 2024-09-19 — tap for who they are
Same subject: Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. — tap to centre the map on it Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Roles are blurring but expertise still very much matters, and a designer should feel empowered to take an idea all the way to front end production. — tap to centre the map on it Roles are blurring but expertise still very much matters, and a designer should feel empowered to take an idea all the way to front end production. Last stated 4 months ago
24 Jun 2026
LC
Loredana Crisan — holds since 2026-06-24 — tap for who they are
Same subject: You only really know something once you have built it — blog posts and slides leave gaps that building the thing does not. — tap to centre the map on it You only really know something once you have built it — blog posts and slides leave gaps that building the thing does not. Last stated a year ago
17 Oct 2025
AK
Andrej Karpathy — holds since 2025-10-17 — tap for who they are
Same subject: A felt want stays theoretical until the action of businessmen turns it into effective demand. — tap to centre the map on it A felt want stays theoretical until the action of businessmen turns it into effective demand.
PD
Peter Drucker — holds since c. 1954 — tap for who they are
Same subject: A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible. — tap to centre the map on it A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.
AM
Akio Morita — holds since c. 1986 — tap for who they are
Same subject: A product that people can hack or misuse helps its builder learn where to take it next. — tap to centre the map on it A product that people can hack or misuse helps its builder learn where to take it next. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: Consumers cobbling together workarounds for a job they are struggling with are a sign of potential customers. — tap to centre the map on it Consumers cobbling together workarounds for a job they are struggling with are a sign of potential customers.
CC
Clayton Christensen — holds since c. 2016 — tap for who they are
Same subject: Markets that do not exist cannot be analyzed; suppliers and customers must discover them together. — tap to centre the map on it Markets that do not exist cannot be analyzed; suppliers and customers must discover them together.
CC
Clayton Christensen — holds since c. 1997 — tap for who they are
Same subject: Short of a truly transformative product, do not count on creating a new market from scratch. — tap to centre the map on it Short of a truly transformative product, do not count on creating a new market from scratch. Last stated 19 years ago
25 Jun 2007
MA
Marc Andreessen — holds since 2007-06-25 — tap for who they are
Same subject: Users generally have a more accurate and detailed model of their needs than manufacturers have. — tap to centre the map on it Users generally have a more accurate and detailed model of their needs than manufacturers have.
EH
Eric von Hippel — holds since c. 2005 — tap for who they are
Same subject: A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. — tap to centre the map on it A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. Last stated 10 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A business can be thought of as a factory that produces case studies. — tap to centre the map on it A business can be thought of as a factory that produces case studies. Last stated 6 months ago
25 Apr 2026
RS
Rob Snyder — holds since 2026-04-25 — tap for who they are