Evil Rabbit
Founding designer at Vercel, where he leads the creative and brand team.
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Their wordsBut you know, everybody is now moving to cybars. Not that happy. You know, I feel that there are other ways that we can make it work.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 1st of 15 in this recording
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Their wordsone of the hardest things and I and I I saw this recently is actually to say no to these incredible ideas, to these incredible products, you know.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 2nd of 15 in this recording
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Their wordsYou don't need to read Versel to actually feel Versel, to actually see that that piece, that website, that landing page, that billboard is from Versel.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 3rd of 15 in this recording
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Their wordswhen you create a product that feels neutral enough it is transparent it's there it helps you to go from zero to one, but you don't see it. It's not in your face.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 4th of 15 in this recording
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Our reading
What Vercel's brand got right was keeping everything super minimal, simple and easy to digest.
Their wordsThe things that we did right was, you know, keeping everything super super minimal, you know, um, simple and and and easy to digest
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 5th of 15 in this recording
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Their wordsI think we need three pillars here. We need to we need the design engineering pillar, we need product and we need creative or creative/brand.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 6th of 15 in this recording
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Their wordsrealizing that the best thing to do is to actually build internal tools. And it's not just because it's cheaper or we don't want to pay to any other company because it's easier to actually customize it to your needs
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 7th of 15 in this recording
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Their wordsthe agent by itself you know if it doesn't have the human factor involved it will not do anything that at least not at this point maybe in in the future maybe when AI and robots get more sophisticated but at this point we are directors we are creative directors
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 8th of 15 in this recording
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Their wordsBeing a designer is amazing. We are not just a designer anymore. We are builders. We can create whatever we want, whatever we envision.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 9th of 15 in this recording
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Their wordsThe craziest ideas that you had uh or you have, you know, you can build them. And sometimes, you know, the limit is well, of course, the limit is the the tokens and the money, but sometimes the limit is ourselves, right?
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 10th of 15 in this recording
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Their wordsI feel that what we what we do properly here at Versel is letting people do their their magic. You know, bring their thing and do it.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 11th of 15 in this recording
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Their wordsI don't think that, you know, um cutting their wings or, you know, uh not letting them fly enough uh or high enough is is a good thing.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 12th of 15 in this recording
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Our reading
Hiring stars is hard: it is hard to give them feedback and make them part of a bigger machine.
Their wordsOne one of the things that I don't love doing is hiring stars, it's hard to, you know, give them feedback. It's hard to add them and and make them part of a a bigger uh machine.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 13th of 15 in this recording
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Their wordsThese days I feel the reason is different. It's not money is not the problem because they actually there some people are paying more money to build the wrong tools rather than hiring an an existing product. I feel it's the purpose is the intention is the goal of that tool.
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 14th of 15 in this recording
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Their wordsWe're going to see a lot of a lot of crazy tools and people are going to start open sourcing them. and they're going to start sharing it with the world because if you solve the problem for your team, that probably means that you're going to solve the same problem or other problems, you know, to to other people
↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 15th of 15 in this recording