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Evil Rabbit

What Evil Rabbit thinks about developer tools

@evil-rabbit · 15 positions · 0 changes of mind

Founding designer at Vercel, where he leads the creative and brand team.

Everything they publish, on ppll ↗

Evil Rabbit did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

3 dated positions, 2026, in their own words. Our reading of what Evil Rabbit has said — not written or endorsed by them.

3 positions so far — this page is not yet offered to search engines.

  1. Our readingThe best thing to do is build internal tools, not because it is cheaper but because they are easier to customise to your needs.

    Their wordsrealizing that the best thing to do is to actually build internal tools. And it's not just because it's cheaper or we don't want to pay to any other company because it's easier to actually customize it to your needs

    ↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 7th of 15 in this recording

  3. Our readingWhat Vercel does properly is letting people do their magic and bring their own thing.

    Their wordsI feel that what we what we do properly here at Versel is letting people do their their magic. You know, bring their thing and do it.

    ↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 11th of 15 in this recording

  5. Our readingCompanies now build internal tools not to save money but for the purpose, intention and goal of the tool.

    hiring

    Their wordsThese days I feel the reason is different. It's not money is not the problem because they actually there some people are paying more money to build the wrong tools rather than hiring an an existing product. I feel it's the purpose is the intention is the goal of that tool.

    ↗Evil Rabbit - The story of Evil Rabbit and designing Vercelyoutube.com 14th of 15 in this recording