Akio Morita

@akio-morita · 2 positions

Japanese businessman (1921 to 1999); co-founder of Sony and co-author of Made in Japan (1986).

Akio Morita did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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c. 1986

Our reading
A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.

innovation customer demand

Their wordsOur plan is to lead the public with new products rather than ask them what kind of products they want. The public does not know what is possible, but we do.

↗Made in Japan: Akio Morita and Sony (E. P. Dutton, 1986)archive.org All 2 from this book
c. 1986

Our reading
Instead of doing much market research, a maker can try to create a market by educating the public.

customer demand

Their wordsSo instead of doing a lot of market research, we refine our thinking on a product and its use and try to create a market for it by educating and communicating with the public.

↗Made in Japan: Akio Morita and Sony (E. P. Dutton, 1986)archive.org All 2 from this book