korrents

Our readingWhat is a korrent?

Instead of doing much market research, a maker can try to create a market by educating the public.

Drawn from what Akio Morita said

What this subject means

customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.

Can you create demand, or only find it?under our view: Makers and salesmen bring demand into being, and a want is only potential until they act

What Akio Morita actually said

  1. Akio Morita Japanese businessman (1921 to 1999)
    So instead of doing a lot of market research, we refine our thinking on a product and its use and try to create a market for it by educating and communicating with the public.

Added to korrents 6 Nov 2026 · How quotes work · Something wrong? Tell us

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Related korrents

Shared subject first, then similar wording. They may agree or disagree.

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