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← Instead of doing much market research, a maker can try to create a market by educating the public.
17 connected korrents · 11 moments from 25 Jun 2007 to 9 Oct 2026.
Everything filed under customer demand
customer demand
Everything filed under product management
product management
Everything filed under design
design
Everything filed under startups
startups Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Instead of doing much market research, a maker can try to create a market by educating the public. Instead of doing much market research, a maker can try to create a market by educating the public.
AM
Akio Morita — holds since c. 1986 — tap for who they are
Same subject: A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible. — tap to centre the map on it A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.
AM
Akio Morita — holds since c. 1986 — tap for who they are
Same subject: An audience wants a maker's judgment more than their research. — tap to centre the map on it An audience wants a maker's judgment more than their research. Last stated 2 months ago
19 Sept 2026
DS
David Sparks — holds since 2026-09-19 — tap for who they are
Same subject: Putting a new product in front of ordinary people shows its makers how much of a bubble they are in. — tap to centre the map on it Putting a new product in front of ordinary people shows its makers how much of a bubble they are in. Last stated 8 months ago
15 Mar 2026
MA
Marc Andreessen — holds since 2026-03-15 — tap for who they are
Same subject: Design and product people who want to work with research should take it upon themselves to get up to speed on the latest thinking. — tap to centre the map on it Design and product people who want to work with research should take it upon themselves to get up to speed on the latest thinking. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: Putting things into the world and seeing where they break is how you make a good product, and it is also how you make a safe one. — tap to centre the map on it Putting things into the world and seeing where they break is how you make a good product, and it is also how you make a safe one. Last stated 2 months ago
23 Aug 2026
SA
Sam Altman — holds since 2026-08-23 — tap for who they are
Same subject: Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. — tap to centre the map on it Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: Product builders should spend less time on features and technology and more on the people they build for. — tap to centre the map on it Product builders should spend less time on features and technology and more on the people they build for. Last stated 2 months ago
10 Sept 2026
RS
Robby Stein — holds since 2026-09-10 — tap for who they are
Same subject: Focusing on making a product better is going to become a more effective strategy for companies. — tap to centre the map on it Focusing on making a product better is going to become a more effective strategy for companies. Last stated 4 weeks ago
9 Oct 2026
PC
Patrick Collison — holds since 2026-10-09 — tap for who they are
Same subject: "The market wasn't ready" is kind of meaningless, because a founder who had looked for demand could have found something. — tap to centre the map on it "The market wasn't ready" is kind of meaningless, because a founder who had looked for demand could have found something. Last stated 3 months ago
19 Aug 2026
RS
Rob Snyder — holds since 2026-08-19 — tap for who they are
Same subject: A felt want stays theoretical until the action of businessmen turns it into effective demand. — tap to centre the map on it A felt want stays theoretical until the action of businessmen turns it into effective demand.
PD
Peter Drucker — holds since c. 1954 — tap for who they are
Same subject: A product that people can hack or misuse helps its builder learn where to take it next. — tap to centre the map on it A product that people can hack or misuse helps its builder learn where to take it next. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. — tap to centre the map on it A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. — tap to centre the map on it Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. Last stated a year ago
12 Sept 2025
RS
Rob Snyder — holds since 2025-09-12 — tap for who they are
Same subject: In a great market, the market pulls the product out of the startup. — tap to centre the map on it In a great market, the market pulls the product out of the startup. Last stated 19 years ago
25 Jun 2007
MA
Marc Andreessen — holds since 2007-06-25 — tap for who they are
Same subject: Consumers cobbling together workarounds for a job they are struggling with are a sign of potential customers. — tap to centre the map on it Consumers cobbling together workarounds for a job they are struggling with are a sign of potential customers.
CC
Clayton Christensen — holds since c. 2016 — tap for who they are
Same subject: Markets that do not exist cannot be analyzed; suppliers and customers must discover them together. — tap to centre the map on it Markets that do not exist cannot be analyzed; suppliers and customers must discover them together.
CC
Clayton Christensen — holds since c. 1997 — tap for who they are
Same subject: Short of a truly transformative product, do not count on creating a new market from scratch. — tap to centre the map on it Short of a truly transformative product, do not count on creating a new market from scratch. Last stated 19 years ago
25 Jun 2007
MA
Marc Andreessen — holds since 2007-06-25 — tap for who they are