Rob Snyder
Author of The Power of Pull and writer of the newsletter The Physics of Startups; has advised more than 50 startups on growing from zero to $1 million in revenue.
Rob Snyder did not write this page.
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Our reading
Smart founders' intuitions, and most startup advice, lead them to build things nobody wants.
Their wordsOne of the themes of this newsletter is that smart founders’ intuitions (and basically all startup advice) lead us to build stuff nobody wants, then suck at sales, and then incorrectly diagnose what’s not working.
↗The Zen of Salesthephysicsofstartups.substack.com 1st of 2 in this piece
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Their wordsBy default, we get the physics of sales exactly wrong - we think that what causes a purchase is “us convincing them to want our product.”
↗The Zen of Salesthephysicsofstartups.substack.com 2nd of 2 in this piece
- 7 days earlier
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Our reading
No law of physics prevents a startup from growing faster than any company has grown before.
Their wordsThere is no law of physics preventing you from growing faster than any company has grown before. The question is not: “How do we grow fast enough?” It is: “How do we grow as fast as possible?”
- 7 days earlier
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Their wordsMinds are different from machines. A machine does not choose whether or not to act; it does not have volition or will. There is an inside to a mind, which means we can’t analyze the mind like an engineer looking outside-in, the way we analyze mindless machines. We can only understand the mind by experiencing what it’s like inside our own minds.
- 7 days earlier
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Our reading
A startup that unblocks latent demand on many people's to-do lists can grow insanely fast.
Their wordsBut the good thing about latent demand is that if there’s a latent project on a huge number of peoples’ to-do lists, when you show up with something that unblocks them, it’s like you burst a dam - and, as a result, you can grow insanely fast. This, I think, explains a significant chunk of the startups that go $0-$100M overnight.
- 7 days earlier
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Their wordsWhich means it will be hard to sell and scale. (And you’re going to misinterpret this as a sales problem, when it’s a product-market fit problem!)
↗Is buying optional?thephysicsofstartups.substack.com 1st of 2 in this piece
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Their wordsBut if you want to grow infinitely faster for the same amount of effort, find people for whom buying is mandatory.
↗Is buying optional?thephysicsofstartups.substack.com 2nd of 2 in this piece